NEW YORK (Map) - NEW YORK, April 29 /PRNewswire/ -- OneBigPlanet(R) announced today the launch of its new Commerce and Loyalty Platform for social networks and organizations. By leveraging the power of the Internet, Business Intelligence and Web 2.0 technologies, OneBigPlanet enables social networks and organizations to foster loyalty by providing value through exclusive Advantages to members and employees, in addition to generating new revenue streams.

"We've set a new standard in loyalty programs," said Eric Aubertin, OneBigPlanet's President and CEO. "Our comprehensive Commerce and Loyalty Platform is sure to set the industry benchmark with an abundance of practical consumer tools and an assortment of exciting Advantages (instant savings, discounts, rewards). Fully integrated with a customizable and user-friendly interface, we offer a one-stop consumer portal that is sure to offer a new social commerce platform and enhance the way people consume!"

The Reality of Social Networking Sites

Representing over 350 million users worldwide, Social Networking Sites (SNS) are revolutionizing the way consumers communicate and share information with each other. Although extremely popular, these sites may experience high membership turnover rates that must be addressed with long-term revenue generation strategies to achieve sustainable growth. OneBigPlanet's branded consumer portal enables social networks as well as enterprises, membership organizations and associations, to provide more value to their community members, build and retain stronger relationships, differentiate their offering with exclusive Advantages and also increase revenue.

The One-Stop Consumer Portal

Never before have consumers been more watchful of their wallets. Armed with a mantra to help members "Save, Simplify and Share," OneBigPlanet's platform promises to be today's consumer's partner in lifestyle management. Promising to help consumers enjoy a simple and more rewarding life in face of today's economic and financial pressures, this one-stop consumer portal allows them to:

-- Save with meaningful and relevant instant discounts on the widest variety of products and services available from more than 600 merchants across 20 product and service categories -- Simplify their consumer life with useful tools and information such as consumer calendar and notifications, meta travel search etc. based on their personal interests or advantage preferences -- Share savings, favorite merchants, and user reviews with family and friends through consumer forums

Business Intelligence Technology Connects Consumers and Merchants

The platform gathers important data on member behavior, interests and preferences using Business Intelligence technology to categorize consumers and merchants into specific segments. In turn, the system provides members with highly relevant and timely search results of personalized Advantages. By utilizing Business Intelligence technology, merchants can better target consumers, micromarket products and services, develop loyalty bonds with key clientele and simultaneously drive top line revenues while decreasing sales costs and expenses related to turnover and lost opportunities.

About OneBigPlanet

OneBigPlanet(R) Corp. delivers a patent pending Commerce and Loyalty Platform that empowers social networks and organizations to acquire and retain members and employees by offering valuable Advantages, in addition to generating revenue.

Working out of offices located in New York, Washington DC and Montreal, OneBigPlanet serves clients including the U.S. Chamber of Commerce, The Humane Society of the United States, National Penn Bank, GospelCity.com, Pennsylvania Association of REALTORS(R), College Parents of America and Professional Managers Association.

For more information, please visit http://www.onebigplanet.com.