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SOMERVILLE, Mass. (Map) -
Etienne Jap, Director of Business Report & Market Resources, said: "We started using Spotfire as a temporary tool to help us manage data in a new SQL data warehouse we had set-up to help support sales & marketing analysis. Our previous reporting system had relied upon BusinessObjects but this was not adequate to meet the needs of our expanding sales & marketing teams as it was slow and we could only get reports on a weekly or monthly basis.
"We found the TIBCO Spotfire software so effective that we recommended to our executive team that we expand the use of Spotfire across our entire sales & marketing teams," he continued.
AstraZeneca started using Spotfire(R) in
Reports are now delivered on a daily and hourly basis and AstraZeneca employees can interrogate the data in different reports and visualizations to see specific performance information relating to different parts of the company. Currently around 50 senior managers are using the full Spotfire Enterprise Player and another 200 AstraZeneca employees, mainly sales reps, will start using Spotfire with the TIBCO Spotfire Web Player for remote access shortly.
According to Antonis, "We can run reports off Spotfire based on KPI calculations, both for individual employees, managers and departments. This has made a massive difference to the way we are able to run our operations and this has been possible because our leadership team has seen the power and potential of this BI tool to help us make a real difference to our business performance."
About AstraZeneca
AstraZeneca is a major international healthcare business engaged in
research, development, manufacturing and marketing of prescription
pharmaceuticals and supplier for healthcare services. AstraZeneca is one of
the world's leading pharmaceutical companies with healthcare sales of US
About Spotfire
The Spotfire Division of TIBCO Software Inc. is a leading provider of enterprise analytics software for next generation business intelligence. Spotfire offers a visual and interactive experience that helps professionals quickly discover new and actionable insights in information. Distinguished by its speed to insight and adaptability to specific business challenges, Spotfire rapidly reveals unseen threats and new opportunities, creating significant economic value. Spotfire customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors. For more information, visit http://spotfire.tibco.com.
TIBCO, TIBCO Software and Spotfire are trademarks or registered trademarks
of TIBCO Software Inc. and/or its subsidiaries in
For further information please contact: Amy Groden-Morrison Penny Flood Spotfire, Inc. Ascendant Communications 617/702-1710 +44 (0) 7956 425 938 amy.groden@spotfire.com pflood@ascendcomms.net
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