AT&T Tips Off NCAA(R) Men's Final Four(R) Weekend With High-Powered Musical Lineup Including Fall Out Boy, The Roots, Ludo and Danity Kane

SAN ANTONIO (Map) - SAN ANTONIO, March 31 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T) announced today a dynamic multi-tiered entertainment and interactive lineup for events surrounding the 2008 NCAA men's Final Four. The weekend celebration commences in San Antonio Friday, April 4, at 7 p.m. CDT with the AT&T Block Party, featuring a musical showcase headlined by pop-punk and rock band Fall Out Boy -- whose new CD+DVD "****LIVE IN PHOENIX" hits April 1. The Roots, a Grammy-winning hip-hop/soul/funk band, and power-pop band Ludo also will perform. In an effort to deliver the excitement of the weekend to fans nationwide, concert footage of The Roots and Ludo -- as well as a three-song sneak peak of Fall Out Boy's performance -- will be streamed live on the AT&T blue room (http://www.attblueroom.com). The Webcast will begin at 7:45 p.m. CDT. In addition, video content from the performance will be available exclusively to wireless customers of AT&T via Cellular Video (CV) on or before May 1.

"The NCAA men's Final Four weekend offers a collection of some of the most entertaining and exciting events in the world of sports and music," said Jamie Butcher, vice president of Brand Sponsorship for AT&T. "This year, we're incorporating the cutting-edge technology of the blue room to deliver the unique sights and sounds of the AT&T Block Party to fans from coast to coast, as well as using our cellular video capabilities to deliver videos, ringtones, graphics and more to AT&T's wireless customers."

On Saturday, AT&T takes the celebration to Hoop City(R) refreshed by Coca-Cola(R), the NCAA's ultimate basketball festival, where fans can participate in AT&T's interactive stations, including:

    -- Fast Fingers Challenge. Up to four participants will have the
       opportunity to challenge one another to see who can text a phrase the
       fastest.
    -- Naismith Photo Station. Fans can take a commemorative photo with a
       replica of the Naismith Trophy, and the photo will be printed
       immediately using Bluetooth(R) printer technology.
    -- Live Bars. Fans can watch the latest CV content, experience AT&T's
       MusicID or create their own ringtone.

Highlighting the day, and featured live at center court of Hoop City, will be live performances from MTV's "Making The Band" sensations Danity Kane and Day 26. In addition, AT&T will host an array of NCAA Division I basketball coaches and NBA legends as they sign autographs for fans, and an NCAA Mascot Challenge to benefit the Boys and Girls Club Scholarship Fund.

"The NCAA men's Final Four is a cornerstone of AT&T's marketing efforts this year, and we will once again reflect that through innovative sponsorships and interactive media," said Butcher.

Wireless customers of AT&T can access content, including videos, ringtones, graphics and more from Fall Out Boy, Ludo, The Roots, Danity Kane and Day 26, by text messaging the word CVLIVE to 386. All CV content will be available by May 1.

    For more information on the performers, visit their official Web sites at:
    -- Fall Out Boy: http://www.falloutboyrock.com/falloutboy/splash08.php
    -- Ludo: http://www.ludorock.com
    -- The Roots: http://www.theroots.com
    -- Danity Kane: http://www.danitykane.com
    -- Day 26: http://www.day26online.com

Whether it's on stage or on the field, behind the scenes of a video shoot or at home with friends and family, no other Web site brings fans closer to their favorite musicians and athletes than the AT&T blue room. To date, the blue room and its online channels have generated more than 120 million page views and have fueled sales of the company's core offerings -- high speed Internet, wireless, voice and video -- while building an affinity for the AT&T brand in the entertainment space.

For the complete array of AT&T offerings, visit http://www.att.com.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit http://www.ncaa.org and http://www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

The NCAA is proud to have the following elite companies as official Corporate Champions -- AT&T, Coca-Cola and Pontiac -- and the following elite companies as official Corporate Partners -- DiGiorno, Enterprise, The Hartford, Lowe's, Sheraton and State Farm.

[NCAA, Final Four, and Hoop City are trademarks of the National Collegiate Athletic Association.]

SOURCE AT&T Inc.