Diebold Launches Caring Initiatives for Benevolent Causes

NORTH CANTON, Ohio, March 27 /PRNewswire-FirstCall/ -- Diebold is launching a campaign of "caring" to benefit breast cancer research and environmental preservation.

DieboldDirect, Diebold Incorporated's (NYSE: DBD) inside direct sales organization that provides consumable and support products and services to customers, including supplies, accessories and more, has teamed with the Susan G. Komen for the Cure Northeast Ohio affiliate to promote breast cancer awareness by offering new, pink vacuum air tube (VAT) carriers to customers with Diebold and competitors' drive-thru systems. One dollar from the sale of each carrier will be donated to the Northeast Ohio chapter of the Komen organization to aid research for a breast cancer cure.

"Diebold's pink carriers are a reflection of the company's corporate social responsibility and its commitment to support efforts to find a cure for breast cancer," said Sophie Sureau, executive director, Susan G. Komen for the Cure Northeast Ohio. "Up to 75 percent of the proceeds raised in Northeast Ohio remain there to pay for local programs offering education, screening and treatment for underserved and underinsured women. The remaining 25 percent of the proceeds are distributed to our national office to invest in breast cancer research."

A portion of the proceeds from the sale of other DieboldDirect pink products, including ATM receipt paper, deposit envelopes, paper credit card gloves, lanyards and automated teller machine (ATM) wrap panels, will also be earmarked for the Komen charity.

"We have seen a tremendous amount of support from our staff and customers toward the colorful carriers, as it allows them to take part in a worthy cause," said Kim Lapinski, CEO, First Ohio Community Federal Credit Union, the first Diebold customer to employ the pink product and whose staff dons pink shirts on Fridays to further show support. "We have an excellent relationship with Diebold, and we are proud to be a part of this initiative."

Additionally, DieboldDirect's "green" campaign will donate one percent of its quarterly, Internet product sales to the Arbor Day Foundation to plant trees in the U.S. and abroad. DieboldDirect is simultaneously reducing the number and size of its paper-based product catalog and uses recycled stock for catalog hardcopies. Furthermore, customers are encouraged to order products online to further reduce the number of trees and recycled paper needed to print catalogs.

DieboldDirect's use of alcohol-free, soy-based ink in its direct-mail brochures diminishes volatile emissions in the environment. Merchandise is shipped in packaging constructed all or in part using recycled materials, and the print ribbon recycle program saves customers money and reduces the consumption of plastic by re-using the synthetic casings while all paper supplies are offered in recycled alternatives. Additionally, consistent with efforts to evaluate the environmental impact of every product, DieboldDirect is offering a new program to recycle ATM surrounds.

"We are evaluating all of our products to ensure whenever possible we are offering a recycled alternative," said Pamela G. Barron, director, DieboldDirect. "We've even requested our primary suppliers consider reviewing and implementing environmentally sound business practices. We see these campaigns as a new and better way to conduct business and support relevant social causes."

For more information about DieboldDirect, visit its Web site at http://www.diebolddirect.com.

About Diebold

Diebold, Incorporated is a global leader in providing integrated self-service delivery and security systems and services. Diebold employs more than 17,000 associates with representation in nearly 90 countries worldwide and is headquartered in Canton, Ohio, USA. Diebold reported revenue of $2.9 billion in 2006 and is publicly traded on the New York Stock Exchange under the symbol 'DBD.' For more information, visit the company's Web site at http://www.diebold.com.