MediaFLO USA Strengthens Executive Team with Appointments of Jonathan Barzilay and Matt Milne as Senior Vice Presidents

SAN DIEGO (Map) - SAN DIEGO, March 20 /PRNewswire-FirstCall/ -- MediaFLO USA, Inc., a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), today announced two additions to its senior management team: Jonathan Barzilay has joined MediaFLO USA as senior vice president of programming and advertising, and Matt Milne has joined as senior vice president of sales and marketing.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080320/LATH510-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20080320/LATH510-b )

Jonathan Barzilay brings more than 20 years of industry experience to MediaFLO USA, where he will be responsible for managing programming for FLO TV(TM), as well as acquiring new content and developing original programming. Additionally, Barzilay will develop new programming models for the mobile media space and manage relationships with key strategic content partners.

Barzilay most recently served as senior vice president and general manager of entertainment for CBS Interactive. Prior to that, he spent 15 years with The Walt Disney Company and ABC Television Network, where he was senior vice president, Disney/ABC Cable Networks and general manager of ABC Kids and Toon Disney. He is also an attorney, who practiced law both at ABC and in private practice. Barzilay earned a Bachelor of Arts from Harvard College, as well as a Juris Doctorate from Columbia Law School. Jonathan will be based in MediaFLO USA's new Los Angeles office.

Matt Milne joins MediaFLO USA with more than 18 years of experience in the high technology and consumer electronics industries. As senior vice president of sales and marketing, Milne will be responsible for leading strategy, brand positioning, sales, marketing and channel development efforts for MediaFLO USA while driving continued momentum with wireless carriers.

Prior to joining MediaFLO USA, Milne served as president of Americas for Viewsonic, where he led regional sales, marketing, strategy, product and channel development for the company's business in displays and digital televisions. Additional career highlights include Gateway, Inc., where he led the company's consumer electronics initiative, including the launch, merchandising and branding efforts across several product categories. Milne also co-founded and was president of Cameo Technologies and held several senior marketing, sales and finance positions for Western Digital. Milne earned a bachelor's degree in finance from California State University - Fullerton, as well as master's degree in business administration from California State Polytechnic University.

"We are thrilled to welcome Jonathan and Matt to the MediaFLO USA executive team," said Gina Lombardi, president of MediaFLO USA. "The expertise that Jonathan and Matt bring from the content and consumer electronics industries will continue to drive our current momentum and allow us to be more in touch with consumers and TV lovers across the country."

MediaFLO USA's award-winning FLO TV service features premium, full-length, broadcast-quality programming delivered to mobile phones over MediaFLO USA's own dedicated multicast network. Just like using a TV remote control, users can flip from one channel to the next on their mobile phones to watch popular, full-length TV shows and live sports from content providers such as CBS, CSTV, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon.

Since launching FLO TV service in March 2007, MediaFLO USA has announced collaborations with Verizon Wireless and AT&T, readied more than 50 major metropolitan markets for service, and delivered many of the industry's most anticipated TV programs and sporting events.

MediaFLO continues to add new programming, working closely with the industry's best content providers to bring television's most relevant, fresh content to mobile phones. All programs featured on FLO TV are available to consumers in more than 50 major metropolitan areas nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle and Washington, D.C. To learn more about FLO TV, visit http://www.flotv.com.

About MediaFLO USA, Inc.

MediaFLO USA, Inc. unleashes the power of TV for mobile consumers, combining the best content, an intuitive user interface and a superior multicast network to deliver a true TV experience. The award-winning MediaFLO USA mobile entertainment service, called FLO TV, offers full-length simulcast and time-shifted programming from the world's best entertainment brands, including CBS, CSTV, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm Incorporated. Further information is available at both http://www.mediaflousa.com and http://www.flotv.com.

Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO and FLO TV are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

     Qualcomm Contacts:
     Melinda Hutcheon, MediaFLO USA, Inc.
     Phone:  1-858-651-7334
     Email:  melindah@mediaflousa.com
     Emily Kilpatrick, Corporate Communications
     Phone:  1-858-845-5959
     Email:  corpcomm@qualcomm.com
     John Gilbert, Investor Relations
     Phone:  1-858-658-4813
     Email:  ir@qualcomm.com