ENGLEWOOD CLIFFS, N.J. (Map) - ENGLEWOOD CLIFFS, N.J., March 19 /PRNewswire-FirstCall/ -- Dreaming up the perfect salad now starts with the dressing. New Wish-Bone(R) Bountifuls(TM) salad dressings were created to inspire and delight endless salad creations. These rich tasting, healthful vinaigrette dressings are offered in four flavors - Hearty Italian, Tuscan Romano Basil, Simply Santa Fe and Berry Delight - each brimming with the goodness of the garden and filled with luscious pieces of real fruits and vegetables.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080319/NYW027 )

"The dressing is usually the finishing touch to a salad," says Dana Emery, Marketing Director, Wish-Bone(R) dressings. "Wish-Bone(R) Bountifuls(TM) dressings challenge that notion by inspiring you to build your salad around the key ingredient - the dressing."

Use Bountifuls(TM) and your imagination to create a fruit-filled salad, starting with Berry Delight, or transport your taste buds to the Mediterranean and build a salad around Tuscan Romano Basil.

    Each Bountifuls(TM) dressing has its own unique flavor and ingredients:
     - Tuscan Romano Basil -- a delectable Mediterranean vinaigrette made with
       aged Romano cheese, tomatoes and basil
     - Hearty Italian -- a luscious Italian vinaigrette filled with pieces of
       sweet onions, red and green bell peppers and carrots
     - Berry Delight -- a sweet and tangy vinaigrette made with bits of
       blueberries, raspberries and strawberries, perfect for a vegetable or
       fruit salad
     - Simply Santa Fe -- a subtly spicy southwestern-inspired vinaigrette
       brimming with corn, red peppers, tomatoes and cilantro

Not only are Bountifuls(TM) bursting with flavor, but they contain less than one gram of fat and less than 35 calories per two-tablespoon serving. Wish-Bone(R) Bountifuls(TM) dressings come packaged in 9.5 fluid-ounce bottles and are sold in the dressings section of the supermarket. The suggested retail price is $2.79. Visit www.Wish-Bone.com for more information and recipes.

Also, this spring salad lovers everywhere can enjoy two new varieties of the popular Wish-Bone(R) Salad Spritzers(R) Vinaigrette Dressings -- Ranch and Honey Mustard Buzz(TM). Great ranch taste in a creamy vinaigrette dressing is the perfect pairing to any salad or vegetable snack, while Honey Mustard Buzz(TM) is a rich vinaigrette with a perfect balance of sweet honey and tangy mustard. Both dressings have only two calories per spray.

For photos:

To download images of the above mentioned products, log on to http://newsroom.mbooth.com/Wish-Bone

About Unilever

Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico -- generating approximately $10 billion in sales in 2004. For more information visit www.unileverusa.com .

    CONTACT:  Alexis Tedesco
              M Booth & Associates
              (212) 481-7000, ext. 3204
              alexist@mbooth.com