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"Having had two family members stricken by melanoma, I've become very passionate about helping to educate the public about skin cancer," explains actress
"Skin Cancer Takes Friends" works to harness the power and influence of friendship by allowing men and women to schedule screenings for themselves and a friend, so they can go together, at no cost to either patient. Dermatologic surgeons nationwide, members of the ASDS, will volunteer to provide the screenings during May, June and July, 2008 at their offices.
"Many Americans don't understand how deadly skin cancer can be. Whether or not you have a family history of skin cancer or any questionable markings on your body, it is vital to get screened annually. A dermasurgeon can recognize even the earliest stages of skin cancer, which will result in early treatment, greatly increasing the probability of curing the disease," says Darrell S. Rigel, M.D., president of the ASDS.
The incidence of melanoma, the deadliest form of skin cancer, is rising faster than that of any other cancer. In fact, one in five Americans will get skin cancer in their lifetime, and nearly every hour, someone in America dies of melanoma. While some are more at risk than others, anyone can develop skin cancer, regardless of skin color, ethnicity, age or geography. The good news is that, when detected and treated early, the disease is almost 100% curable.
"The influence of friendship plays a key role in educating people about
skin cancer. Our goal is to help people understand the importance of daily
protection, regular self-screenings and annual screenings with a dermatologic
surgeon in the fight against skin cancer, and encouraging them to share that
information with their friends and loved ones," explains
In its fifth year of a dedicated skin cancer awareness initiative, Olay is committed to increasing understanding of this potentially life-threatening disease. Knowledge is power, and knowing the importance of preventative action and early detection can save lives.
Beginning
About P&G Beauty
P&G Beauty products help make beauty dreams real and grooming enjoyable
everyday for millions of women and men worldwide. With more than 100 brands
available in nearly 130 countries, P&G Beauty delivered sales of more than
About ASDS
With more than 5,000 members, the American Society for Dermatologic Surgery, founded in 1970, is the largest specialty organization in the world exclusively representing dermasurgeons -- board-certified physicians who are specifically trained to treat the health, function and appearance of the skin and soft tissue with both medically necessary and cosmetic procedures, using both surgical and non-surgical methods. For more information on medical or cosmetic skin procedures and referrals to ASDS members, log on at www.asds.net.
SOURCE Proctor & Gamble
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