Famous Footwear, Dr. Scholl's Step Up to Support March for Babies 2008

WHITE PLAINS, N.Y. (Map) - The March for Babies 2008 Official Shoes are Now On Sale

WHITE PLAINS, N.Y., Feb. 29 /PRNewswire-USNewswire/ -- The March of Dimes has teamed up with Famous Footwear(TM) and Dr. Scholl's(R) to introduce the 2008 Official Shoes of March for Babies(SM).

For the third consecutive year, Famous Footwear and Dr. Scholl's are raising funds for March of Dimes through the sale of walking shoe styles. Dr. Scholl's specially designed one men's and two women's athletic shoes to be the Official Shoes of March for Babies, each featuring the March of Dimes logo. The shoes are available only at Famous Footwear and FamousFootwear.com, and for each pair sold Famous Footwear and Dr. Scholl's will donate $5 (up to $50,000) to the March of Dimes to help give every baby a healthy start in life.

"We are delighted to once again have Famous Footwear as a national supporter of March for Babies (formerly WalkAmerica)," said Dr. Jennifer L. Howse, March of Dimes President. "In addition to having a really great pair of shoes, those wearing them will once again be reminded that they are doing their part to help babies be born healthy."

Walking enthusiasts can choose from two women's styles, named the Grace and the Wonder, and one men's style, named the Triumph. Designed for comfort while walking, the shoes feature built-in Dr. Scholl's(R) Massaging Gel insoles and a lighter weight, flexible sole for easier strides. The shoes are available for $49.99 each at Famous Footwear and FamousFootwear.com.

"Building on our customers' enthusiasm for these shoes in the last two years, we added a third style to the line-up for 2008 to show even more people how something as simple as buying a new pair of shoes can help moms have healthy babies," said Famous Footwear President Joe Wood. "Consumers will not only find a great walking shoe, they will feel good about their purchase because they are supporting the March of Dimes' important work for babies and their families."

To date, the Famous Footwear and Dr. Scholl's walking shoe partnership has raised $90,000 for the March of Dimes. In addition, since 1997, Famous Footwear customers and associates have contributed more than $7.3 million to the March of Dimes. This year's in-store fundraising campaign, which accounts for $1 million of Famous Footwear's annual contribution as a national March for Babies national sponsor, will kick off nationwide in 1000 stores on March 30. Customers can also pick up a local March for Babies walker registration form at any Famous Footwear location.

About Famous Footwear

Famous Footwear is one of the largest footwear retailers selling brand-name footwear for the entire family, with 1,050 stores nationwide. The chain ranks among the top retailers of such well-known brands as Nike, adidas, Skechers, Buster Brown and New Balance. Famous Footwear is proud to be a national partner of the March of Dimes, and sponsors March for Babies events in more than 1,000 communities nationwide. Famous Footwear is operated by the retail subsidiary of Brown Shoe Company, Inc., which has $2.4 billion in sales as a retailer and wholesaler of footwear. For more info, visit http://www.famousfootwear.com and http://www.brownshoe.com.

About the March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies. For the latest resources and information, visit marchofdimes.com or nacersano.org.