Entertainment
BALTIMORE (Map) -
The 10,000-square-foot educational exhibit will appear at internationally
renowned museums and learning institutions in a minimum of 10 cities around
the world over a five-year span, escorting guests of all ages on a tour of
myth, magic and adventure that so embodied Lewis's fantasy world.
Incorporating the movies' original props with newly created interactive
elements, "The Chronicles of Narnia: International Museum Exhibition" will
allow visitors to enter three-dimensional settings of both fantasy and
reality, including a recreation of Lewis's personal study. Visitors will also
be immersed in environments such as the famous attic and wardrobe that serve
as the portal into the Narnia adventures. Once inside, guests will be
transported into a wintry Narnia world complete with falling snow and cold
wind, as seen in the series' first film, "The Chronicles of Narnia: The Lion,
the Witch and the Wardrobe." The tour then continues through other spectacles
from the series including the White Witch's ice palace, Cair Paravel, an
actual trebuchet that was used as a catapulting weapon in medieval days, and
additional sets and environments from the upcoming film, "The Chronicles of
Narnia:
First published in 1950, over 100 million copies of "The Chronicles of
Narnia" series have been sold in over 48 languages. The series' first big
screen adaptation, "The Chronicles of Narnia: The Lion, The Witch and The
Wardrobe," grossed over
"This truly is a multi-faceted, educational exhibit that stimulates the
senses, and illuminates the mind," said
"Walden Media is pleased to be partnering with Disney and the Becker Group
to create what we know will be a faithful adaptation of C.S. Lewis's original
story," said
The new touring experience will appear throughout the theatrical and video
runs of "The Chronicles of Narnia:
Produced in partnership with Walt Disney Studios Motion Pictures and Walden Media, "The Chronicles of Narnia: International Museum Exhibition" is Becker Group's sixth partnership with Walt Disney Studios Motion Pictures, the most recent of which was "The Big Cheese Tour," which appeared at food and cultural festivals throughout the country to promote last summer's Disney- Pixar animated smash film, "Ratatouille."
About Becker Group
A subsidiary of Viad Corp (NYSE: VVI), Becker Group is an experiential
marketing company with over fifty years of experience creating immersive,
entertaining attractions and brand-based experiences for a wide variety of
clients and venues including top consumer brands, movie studios, retail
centers, television networks, theme parks, museums and casinos. The award-
winning company is headquartered in
About Walden Media LLC
Walden Media specializes in entertainment that sparks imagination and
engages young people in the learning process. Walden Media creates films,
books and interactive media for the whole family to enjoy together. By working
closely with the best talent in film and publishing and by collaborating with
educators and parents, Walden Media develops stories that delight and
enlighten audiences young and old. Founded by
About Walt Disney Studios
The Walt Disney Studios is a unit of The Walt Disney Company (NYSE: DIS)
and distributes motion pictures under Walt Disney Pictures -- which includes
Walt Disney Feature Animation and DisneyToon Studios -- Touchstone Pictures,
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