Siemens PLM Software Adds Interactive Tool to its 'Innovation Connection' Second Life Island

PLANO, Texas, Feb. 28 /PRNewswire-FirstCall/ -- Siemens PLM Software, a business unit of Siemens Industry Automation Division and a leading global provider of product lifecycle management (PLM) software and services, today announced a new interactive tool that enables users to create their own 3-D Razor Scooter in Second Life. The tool is easy to use like Siemens PLM Software's Solid Edge(R) software and meant to expose Second Life residents to the possibilities of CAD software.

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Second Life is a 3D virtual world with more than 12 million residents from over 100 countries. Siemens PLM Software was the first pure-play PLM company to establish a presence in Second Life and uses its island to collaborate with customers and partners to test ways virtual worlds could be leveraged for next generation computer-aided design. Virtual worlds give consumer product designers the ability to test designs with end consumers in real-time.

In the real world, Siemens PLM Software hosts "test drive" Solid Edge seminars to illustrate how easy the software is to use. Solid Edge is a powerful hybrid 2D/3D design system and a core component of the Velocity Series(TM) portfolio. In the virtual world, the new interactive tool provides companies a glimpse into the use of 3-D modeling software in product development. A transparent screen guides Second Life residents to click through a range of selections to create a custom-built scooter in less than a minute.

"In our industry it's important to be able to vet out design ideas as quickly as possible," says Bob Hadley, product development manager, Razor(R). "In the real-world, with Solid Edge, we're able to introduce at least two or three times as many new products each year as we could previously. To compete in our industry, that's essential. Siemens PLM Software is taking this to the next level by integrating real-world design experiences in virtual worlds."

According to a recent report, "Getting Real Work Done In Virtual Worlds," Forrester Research, Inc., Jan. 7, 2008, "Virtual worlds like Second Life ... are on the brink of becoming valuable work tools ... " The report notes that virtual worlds have advantages over other approaches to communication and collaboration. One example is "they allow people to work with and share digital 3-D models of physical or theoretical objects. Many disciplines rely on 3-D models and designs: Surgeons, architects, engineers, and product designers all use CAD models or sophisticated visualization systems to explore and create complex real-world objects ... You can release near-final designs to a limited external group of users and solicit feedback before starting fabrication." The report predicts that within five years, the 3-D Internet will be as important for work as the Web is today.

"This new tool is a great example of how companies can use some of the unique characteristics of the Second Life platform to create interactive experiences for their products," said Chris Kelley, vice president, Platforms and Partners, Siemens PLM Software. "Our goal in Second Life continues to be to find new ways to collaborate with our customers and partners in an effort to provide a more immersive way to experience our software. The user experience in Second Life is based upon our successful Solid Edge Dare to Compare Test Drive events where you learn first-hand how easy it is to use Solid Edge compared to competitive products."

In the real world, Solid Edge Dare to Compare Test Drive events guide users through key stages of 3D design: part modeling, sheet metal, assembly creation, drafting and documentation, plus analysis and full motion simulation.

To reach the Siemens Innovation Connection on Second Life, visit www.siemens.com/plm/secondlife. To attend a real-world Solid Edge Dare to Compare Test Drive, visit www.siemens.com/plm/daretocompare.

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with 4.6 million licensed seats and 51,000 customers worldwide. Headquartered in Plano, Texas, Siemens PLM Software's open enterprise solutions enable a world where organizations and their partners collaborate through Global Innovation Networks to deliver world-class products and services. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About Siemens Industry Automation Division

The Siemens Industry Automation Division (Nuremberg), a division of Siemens Industry Sector, is worldwide leading in the fields of automation systems, low-voltage switchgear and industrial software. Its portfolio ranges from standard products for the manufacturing and process industry to solutions for whole industries and systems that encompass the automation of entire automobile production facilities and chemical plants. As a leading software supplier, Industry Automation optimizes the entire value added chain of manufacturers -- from product design and development to production, sales and a wide range of maintenance services.

Note: Siemens and the Siemens logo are registered trademarks of Siemens AG. Solid Edge and Velocity Series are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. All other trademarks, registered trademarks or service marks belong to their respective holders.