OnTopic - Powered by Examiner.com
OnTopic is a hosted platform allowing brands to manage content from an end-to-end perspective,
utilizing a talented and distinct network of
contributors. The OnTopic Team works directly with clients to develop a custom solution based on each client's specific and unique content needs.
CBS Local is leveraging OnTopic to increase traction within their 25 primary markets in numerous topics. OnTopic creates over 500 articles a month for CBS Local sites, which have enjoyed a 50% increase in page views and unique visitors since program launch.
Sample Content
Will Hillary Save the White House for Obama?
Boston Area's Best Barbecue
5 Questions to Ask Your Realtor Before Buying Your First Home
Care.com is growing their reputation as a trusted source for senior and childcare information. They are utilizing OnTopic to grow their content library and provide users with in depth caregiving information.Sample Content
Tips for Choosing a Babysitter
12 Natural Cold Remedies for Kids
Tutoring Center vs Private Tutor: What's Best for your Child
HealthGrades has enlisted OnTopic to help expand their online library of medical content. The OnTopic writers are creating easy-to-understand content from Healthgrades' premier medical reports and journals.Sample Content
Guide to Ensure Women's Hearts Get the Love They Deserve
HealthGrades Reveals C-section Rates Across America
HealthGrades Report Reveals Most Common Gynecological Surgeries
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"People who were exposed to a message via a piece of content they chose — rather than incidentally exposed to the same message via an ad — had,
on average, a 32% increase in key metrics, like awareness and likability"
Assessing Content's Central Role in Brand Marketing
Forbes, April 2012 "90% of B2B brands play in the content marketing space and devote a bit more than a quarter of their overall budgets to it. And many of them are getting real results" AdAge "Through content creation, brands can engage directly with an audience
rather than relying on intermediary media channels" Content Marketing Institute "93% of marketing professionals create, or plan to create, content
marketing as part of their overall programs in the next year" Content Marketing Institute “Content marketing is the new SEO" Mashable
Forbes, April 2012 "90% of B2B brands play in the content marketing space and devote a bit more than a quarter of their overall budgets to it. And many of them are getting real results" AdAge "Through content creation, brands can engage directly with an audience
rather than relying on intermediary media channels" Content Marketing Institute "93% of marketing professionals create, or plan to create, content
marketing as part of their overall programs in the next year" Content Marketing Institute “Content marketing is the new SEO" Mashable
