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Los Angeles Online Reputation

Protect your online reputation

The article “Technology’s Hidden Dangers” by Norman Friedman in the May 2012 U.S. Naval Institute’s monthly magazine...
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The best online reputation defense is good offense

These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t...
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Email etiquette for Internet business

I am often annoyed at the lack of considerate email etiquette when it comes to conducting business on the Internet. Instead of fuming, I've...
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Monitoring your brand online: A tale of two companies

I have written before about the need for all companies to monitor their brands online. This is especially true on Twitter where the public nature...
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Are you tracking what people are saying about you on the Web?

Know what people are saying about you on the Web. istock Related articles Are you detecting what is being said about you online? If your company...
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Internet business: Using Twitter for cause marketing

If you are using Twitter to promote your brand, book or business, you do not want to be a one-note Twitter participant. Twitter is NOT the place to...
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What does it mean to give value in order to create Internet business relationships?

I read Internet marketing and Internet business material continually, and one of the most frequent phrases I see can be summed up as: “Give...
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Internet marketing: It is important to have a consistent message across cyberspace

As you build your Internet presence for marketing your brand, book or business, you want to be very aware of how you are presenting yourself to...
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Internet business rant: The Wall Street Journal online community

I’ve been a subscriber of the print Wall Street Journal for more years than I care to admit, and for the last few years I have annually paid...
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Internet business: 10 reasons to revise your online profiles

Have you had this experience: You click on your own profile on a social networking site and you’re surprised to read information that is...
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