Recognizing the implications of the business user on their business model Facebook is ramping-up applications to keep pace. Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google for the first time in history. Facebook is approaching one-half Billion users worldwide and each spend an average of nearly 6 hours per month on the site That is a staggering fact considering Facebook has only been around for 6 years!
Companies are now including social media in their marketing mix. An increasingly popular goal for marketing is to have a dynamic Facebook Fan Page. This trend is not only for the small business owner who cannot afford a large marketing budget. Coca Cola, Verizon, Sony are all using Fan Pages to establish a social media presence. This is because Fan Pages allow businesses to stay in touch with their employees, customers, vendors and prospective customers.
A Facebook Fan Page is simply a public Facebook profile used to share business and product information with other Facebook users. Facebook Fan Pages are a great way for a company to connect by interacting and engaging through company news, photos, videos, discussions and exclusive offers.
The key to a successful Facebook Fan Page is to create an active community around the Fan Page. Invite employees to “Like” the fan page. Then ask employees to invite their friends and family to “Like” the Page. Of course, companies would also ask their clients to “Like” their Facebook Fan Page. The Fan Page can be the hub for employee interactions, especially useful for companies that have offices nationwide and many product silos. By sharing photos, videos, asking questions and starting discussions, employees, friends, family, clients, vendors and prospective clients can create a community that will strengthen the company.
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