We think you're near Los Angeles

Currently in Los Angeles

Location: Los Angeles Current temperature: 56°F: Current condition: Clear See Extended Forecast

Toy ban to fight childhood obesity?

Family fun or family fat?
Family fun or family fat?
Credits: 
www.mcdonalds.com

For many children, the happiest part of a McDonald's Happy Meal is not the greasy processed food, but the simple yet highly entertaining plastic toy.  This happy component to the meal might soon be gone, though. In an effort to fight childhood obesity, Santa Clara County officials are proposing the banning of toy inclusion from any meal that has more than 485 calories, 600 milligrams of sodium, and a high fat and sugar content.  Most of the current McDonald's Happy Meals fall under this category.

It does not seem likely that the proposed ban would have a significant impact on childhood obesity rates and fast food consumption.  Although the idea of getting a brand new toy with their meal is an exciting prospect for children, it is usually not the driving force behind a parent's decision to eat at a fast food restaurant.  Instead, many seek out the Happy Meals, along with the chain's other meal deals, because of convenience and affordability.  The exclusion of a toy from the meal would not remove these perceived positives.     

If Santa Clara County truly wants to fight childhood obesity, cutting out toys is not the way to do it. Instead, they need to cut out the processed, toxic foods from the American food system. It is the highly processed fake food found in products like Happy Meals that is making American children sick; not the toys.  Unless there is a ban on selling French fries, hamburgers, chicken nuggets and milkshakes to minors, just like alcohol or cigarettes, the drastic drop of childhood obesity rates everyone is looking for will not happen.

The Happy Meal is currently celebrating its 30th anniversary of destroying the health of innocent children. According to the McDonald's website, there are 35 McDonald's restaurants in Las Vegas.  In celebration of this anniversary, perhaps you should avoid all 35 of these "restaurants" and eat a healthy salad with your children instead. 

Advertisement

By

Las Vegas Obesity Examiner

Kathryn Flynn, MPH is a health educator and wellness consultant. She has a background in communications, childhood obesity prevention and group...

Comments

  • Valerie Jennings 1 year ago
    Report Abuse

    Kathryn, you make an excellent point about what it would take to affect childhood obesity. This ban is not going to accomplish that and it is simply taking away the responsibilities and rights of parents to make the correct food choices for their children. This ban needs to be stopped.

    Eric Mar, member of the Board of Supervisors for the City and County of San Francisco, is asking for legislation similar to Santa Clara County’s happy meal toy ban. Call and tell him NO.
    Eric Mar
    415-554-7410
    Eric.l.mar@sfgov.org

    A leading kid-focused marketing agency for the restaurant industry, Creative Consumer Concepts (C3), has taken a stand on this issue. Bob Cutler, CEO, states that “unfortunately, banning kids meal toys from restaurants will not resolve childhood obesity. C3 has been educating, advocating and executing healthy food options for kids and parents and will continue to commit to supporting this issue.” Read more in their position paper on the toy ban.

Add a new comment

Join the conversation! Log in here or create a new account if you've never registered before.

Got something to say?

Examiner.com is looking for writers, photographers, and videographers to join the fastest growing group of local insiders. If you are interested in growing your online rep apply to be an Examiner today!

Don't miss...