Alloy Media + Marketing, the producers of Gossip Girl, have introduced TEEN.com "TV," a new youth-focused digital entertainment network offering teen-targeted original web programming.
According to Alloy Media + Marketing's recent announcement, debut programs developed exclusively for TEEN.com "TV" include original scripted programming such as Haute and Bothered, developed through its content partnership with United Talent Agency, and Private, based on the New York Times best-selling book series, created and produced by Alloy Entertainment; the series will feature exclusive content such as behind the scenes footage and interviews from Alloy’s Gossip Girl, Samurai Girl, The Clique, and red carpet events.
TEEN.com "TV" builds upon Alloy's TEEN.com Network, a youth-focused media content and advertising network, which has been rated as the number one online teen community by ComScore. Premiere network sponsor, LG Mobile Phones, will be scoring some product integration into first run TEEN.com "TV" webisodes. LG Mobile Phones will also be distributing to other sites within Alloy's TEEN.com network including social networking site gURL and virtual site Meez.
The development of web series programming and video networks for teens is significant not only because of the ever changing landscape of entertainment media and social networking, but also for marketers and branding executives to keep up with the fickle style of our technological times. Access to the network will help better determine how best to brand and target advertising and promotions to fit the needs of the teen audience.
Expectations are high for the success of Alloy's TEEN.com "TV," aiming to "provide original, smart, and exclusive content with appealing visuals and functionality. "
For further information regarding Alloy, please visit Alloy Media + Marketing's corporate website at www.alloymarketing.com.
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