Source: promotionalcurrency.com
This week’s new media music profile takes a different twist highlighting the expertise of a leading digital entertainment company located here in Chicago. Launched in 2003, this refreshing, yet established company executes “compelling digital experiences that creates connections between brands and consumers through music.”
With a tight-knit team of innovators lead by CEO and Founder Justin Jarvinen and guided by the Director of Licensing and Entertainment Relations, Barry O’Connell, this creative group has executed some of the most successful digital marketing campaigns in entertainment boasting a client roster that includes Burger King, Schick, Coca-Cola, and Toyota among others.
This week’s feature: VerveLife
CEO and Founder: Justin Jarvinen (recently named one of America's 40 most influential entrepreneurs)
Location: Chicago, IL
Specialty: “The delivery of digital content via consumer promotions; a single-source solution for the design and execution of artist-centric promotions.”
Clients: Global brand marketers including Vosges Haut Chocolat, Coca-Cola, Goody’s, Toyota, Kraft, Hotel Indigo, Unilever, Body by Milk, Schick, Burger King, Nestle, and more.
Artist Partnerships: Taylor Swift, Jennifer Hudson, The Jonas Brothers, Kelly Clarkson, Rihanna, Lifehouse, Gretchen Wilson, Brad Paisley, The Fray, Carrie Underwood, Daughtry, and the list goes on.
New Media: VerveLife website, VerveLife blog, Follow VerveLife on Twitter
VerveLife’s New Media Hustle
With a focus on creating memorable promotional experiences for consumers, as well as providing results for its clients, VerveLife has marketed the product and service offerings of its partners through podcasts, sleekly designed microsites, and DRM-free music downloads among other digitally focused promotional ideas.
This cutting edge company also has a new artist development and promotion branch called VerveLife Entertainment, that is currently helping to launch the careers of talented up-and-coming artists like musician Sarah VonderHaar.
The homepage of the VerveLife site is currently promoting Hotel Indigo with an artist spotlight feature for Rocco DeLuca and the Burden. The uniquely designed microsite for this promotion is pretty snazzy and offers a podcast download as well as exclusive videos from the band.
As new developments continue to arise in this digital world of ours, VerveLife is definitely a refreshing new media company to look out for.
In need of VerveLife’s services? Contact the company here.
Related Articles: New Media Music Profile: Nameless New Media Music Profile: J. Grigdes
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Comments
You nailed it!
And digital music promos more environmentally-friendly than plastic premiums. If you want to see a program that's live now, look at vervelife.com/girlzplaytoo --click "skip" to get inside and see the artists that make tween girls go bananas.
Thanks for the info. Colleen!
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