John Mayer has become the first musician to release a video using new augmented reality technology.
Fans with a webcam and printer can experience the new video by downloading a printable icon from John Mayer's website and holding that marker up to their webcam. Once the computer acknowledges the marker, the video will then start to show with the user will be in the background of the video. The video images can be altered depending on how and where the marker is held.
"It's very exciting," Mayer told Wired, who interviewed him on the set of the video shoot (complete interview below). "It's a completely 3-D, immersive experience you have."
Mayer said of the video: "It's moving from this very casual guy in the room, to the middle of the song, where I transition to being on a battlefield. In keeping with the 'Heartbreak Warfare' battlefield theme, I end up entering this really cool, otherworldly universe of falling bombs, bright colors and things just stemming and growing and blossoming an blooming...
"I'll be the first musician to do a video centered around this new technology," he said. "I won't be the twelfth, like I used to be..."
LINK: "Heartbreak Warfare" augmented reality music video
RELEVANT LINKS
John Mayer releases cover, track listing for new album "Battle Studies"
John Mayer debuts video for new single "Who Says" - WATCH/LISTEN HERE
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