Customers are running out of time to win a free move
Recently the BBC traveled across the pond to pick Eugene LeMay’s brain.
During the "Up All Night" interview, the CEO of Moishe’s Moving and Storage talks about, among other things, how his local Big Apple based moving company calculates their price. In a market famous for its logistic challenges, it’s interesting to hear Gene's take on why more and more customers are taking a hand in their ‘full service’ move.
During the eight minute long exchange, Mr. LeMay also shares his thoughts on how the recession is affecting Moishe’s business growth. If interested, you can find the entire interview here while you read Gene’s impressions of his visit at his blog.
Meanwhile residents of New York, northern New Jersey, Chicago, Los Angeles, and San Francisco who are interested in participating in Moishes’ Moving Moving Madness contest are running out of time. The contest is set to end October 15th.
Using an advertising gimmick successfully introduced by several auto and technology companies, Moishe’s is encouraging their household goods moving and storage customers to document their entire relocation experience in video. Sort of like a 'relo' diary. The rules do not apply to commercial O&I jobs.
The winner of the competition, as chosen by fans on at the company’s Facebook page, Moishe’s Moving, will have their submission published on Moishe’s company web page. The big prize, however, is that they'll have the cost of their entire move refunded to them in full!
I’ll be interesting to see how this marketing idea plays out. So far there haven’t been a flood of submissions so each entrants chances of snatchin' the golden ring are pretty good. But that could be because some of New York’s best amateur videographers are honing their craft and perfecting their creative technique to ensure a full refund of their moving costs. You have to listen to the entire podcast to understand why grabbing that prize could be very, very important for those who choose to participate in the contest.
If you're planning a relocation in one of the market serviced by Moishe's, don't wait to look at the rules. The contect ends October 15th.
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