Films are promoted today largely through social media. Social networks like Twitter, YouTube, and Facebook are escalating in their development and are having a huge impact on successes and failures of movies in their screenings and distribution. Now independent filmmakers have direct access to viewers and markets.
Potential audiences can read about films on social network sites and then go to the films’ own websites to see and learn more about the movies before they see them on DVDs or big screens. Those who see films can immediately contact their social networks, send out critiques, and contribute to the success or failure of movies almost overnight.
Now word-of–mouth reaction to films is lightening quick and speedily multiplies over social media and networks.In the past film studios promoted new work at signifiant cost through print and television ads to mass audiences. Now any independent filmmakers can promote their films via social media, networks, e-groups, and Web sites with often more impacting access and at minimal cost. On social networks, Web sites, and online sources, audiences are now more engaged than ever with new films and can more personally interact with filmmakers.
Social media, networks, and e-technologies allow users easy access and communication around the world. Twitter started a fire of interest at the South by Southwest music and digital conference in Austin in 2007. Since then, the Twitter Effect has become internationally effective as it enables immediate, valuable communications around the world.
See Dr. Diane Howard's recent film reviews, recommendations and publications.
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