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Twitter has been a force to to reckon with for some time now and is like a steam train building momentum with its impact on America. As a place where those interact and connect with one another, the “What are you doing?” question it ask users to respond to has taken multiple paths in its usage for everyone. No, I don’t care what you ate for lunch, or the fact that you have more writing to do at work. But I do want to be informed about great articles that may interest me, some breaking news, and whether or not I should see the brand new movie
Twitter has led to box office success for the movie Inglourious Basterds. The viral buzz for Inglourious Basterds was basically all positive over the course of the weekend on Twitter steadily continuing late into the weekend. This real time information helped a lot of users decide to see Basterds. The movie stayed in the top trends area for Twitter adding to the buzz and allowing more people to notice it to talk about it, sending links to positive reviews as well as their own thoughts in real time. This added to more conversations, and the word got spread. This is Twitter social media marketing to a “T.”
Twitter has been a marketing force for movies lately and I don’t see this stopping any time soon. It hurt the movie Bruno because a lot of people in real time were talking negatively about the movie, and Saturday’s number dropped a lot compared to Friday’s when the movie was released. A lot of that had to do with people talking about how the movie was the same as Borat and just wasn’t that good.
On the other end, positive Twitter talk helped District 9 out. Now the majority of District 9 reviews were all positive but it still probably had an affect. What’s made the Basterds affect more obvious regarding Twitter is the face that there were mixed reviews from critics going into the opening release
How much of an affect did Twitter have? There is no way to determine the exact dollar figure but it clearly is something that may help or hurt a movie, especially a smaller one. It’s the type of service that can easily give a cult movie big time status.
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