Image courtesy of BananaRepu
From July 21st through August 11th, “Mad Men” will be promoted in every Banana Republic retail location, in over 400 stores, throughout the U.S. and Canada. Banana Republic windows will feature mannequins dressed in modern takes on classic, iconic 1960s style, along with “Mad Men” imagery and season three tune-in details. Banana Republic will be creating a Style Guide profiling the “Mad Men”character profiles and images alongside quintessential work looks from Banana Republic. The Guide will also be available in stores, while supplies last, beginning Tuesday, July 21st and will offer U.S. customers a free gift-with-purchase – a free iTunes download of the pilot episode from season one of “Mad Men” as well as an exclusive look at “Mad Men” style.
From July 21st through August 11th, “Mad Men” will be promoted in every Banana Republic retail location, in over 400 stores, throughout the U.S. and Canada. Banana Republic windows will feature mannequins dressed in modern takes on classic, iconic 1960s style, along with “Mad Men” imagery and season three tune-in details. Banana Republic will be creating a Style Guide profiling the “Mad Men”character profiles and images alongside quintessential work looks from Banana Republic. The Guide will also be available in stores, while supplies last, beginning Tuesday, July 21st and will offer U.S. customers a free gift-with-purchase – a free iTunes download of the pilot episode from season one of “Mad Men” as well as an exclusive look at “Mad Men” style.
AMC and Banana Republic will also co-sponsor a contest where customers can enter to win a walk-on role for an upcoming episode plus a $1,000 gift card from Banana Republic. Shoppers will be able to pick up their “ticket” to enter the contest at any Banana Republic store in the U.S. and Canada between July 21st and August 11th. Customers will use the ticket code also found on the Style Guide to enter the casting call at madmencastingcall.amctv.com. This code will allow customers to upload photos of themselves wearing their best “Mad Men” look, male or female. Banana Republic will send email newsletter blasts to its customer database spotlighting the casting call contest and promoting tune-in to the season three premiere. AMC will also pre-promote the casting call contest on-air and online, driving consumers to the retail locations.
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