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Create a referral program with your clients

Every business needs one important key element to keep their doors open and money continually coming in: Clients.Clients are the bread and butter...

The LA Marketing Examiner chats by phone with Ilise Benun at Marketing Mentor and learns this solo entrepreneur loves marketing her own business,...

The 70's are gone. The 'old school' marketing tools and techniques (advertising, pitching, mail blasts, commercials) have lost much of...

What is the most effective marketing strategy ever created? Nearly everyone who markets anything at all would love to have the answer to that...

There is an old joke in the marketing business –Q. How does one become a marketing expert?A. Print up some business cardsThe point? Everyone...

If we can believe the numbers, somewhere around 800,000 self published books hit the market last year. Imagine this: You walk into a library. The...

This is a question some businesses really have a hard time answering. Of course, the answer to this question is 'no'. No business entity...

Way back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA...

In the news yesterday I read about yet another local North Carolina magazine going out of business. 'Changes in the publishing business'...

Depending on the source you believe, somewhere around 500,000 new books hit the shelves this year. What does this mean? If each book was but an...