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The Power of Incremental Improvement

In all your marketing efforts you must start measuring results, and testing changes. You need to measure specific results to know if it works - or...
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Controversy for Cash

One of the best ways to get better response from your marketing and to get some free publicity is to take a controversial stance on something. Pick...
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Getting Your Ego Out Of The Way

One of the most painful things to admit is that your marketing sucks!Yet, 99 out of 100 marketing pieces could be better.Mine included.Just...
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The Importance Of Subheads In Your Marketing

You need to seriously look at the layout of your marketing materials. Look at your web pages, your brochures, your emails, your handouts, your...
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