Marketing Plan Pro is favored by these companies
Take the time to do some planning for your business this year. Time invested in planning your strategy will pay out in profitability, more satisfied customers, and longevity for your business.
One way that planning is made easier is by using computer software programs to walk you through the process. The embedded codes and formulas make forecasting sales and profitability a breeze. For those of us number-challenged people. the software allows us to produce accurate forecasts quickly (and without a lot of headaches!). What's best, the information is automatically updated once a variable is changed.
I use Business Plan Pro and have found it to be very useful with a short learning curve. Follow the link to find a review of Business Plan Pro and other software and see how they compare. Business Plan Pro also comes with a marketing section, but I found it was much more valuable to buy the stand-alone product Marketing Plan Pro to use a more robust product.
If you have more time than money, create a simple marketing and business plan the old-fashioned way. Even a simple plan is better than no plan at all.
© 2009 Jennifer L. Taylor dba The Word Tailor. All rights reserved.
Comments
I agree that a plan is important, but execution - following the plan - is where the rubber meets the road. For this I (of course) recommend PositiveWare, which allows you to take the numbers and the plans behind them and create plans and tasks that can be assigned to members of your team. And then, of course, the magic of management whereby you follow up on open tasks, create new ones, eliminate obsolete ones, and so on. See more at positiveware.com
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