Jennifer Taylor

Panel discusses internet giant Facebook upcoming IPO

Yesterday, May 8, 2012 a panel from Florida International University presented a discussion about the upcoming Facebook IPO. From privacy issues to “youngster fatigue” to long-term business model viability, the panelists and viewers chimed in on the...

QR code technique snafu

When I first saw this ad in a recent Ulta catalog, I was excited to see the use of a QR code directing the readers to specialized content. In light of the recent article I published last week, QR code...

QR code helpful advice

For those early-adapter marketing folks, and those that are just now beginning to use QR codes, RankHigher.ca offers some common-sense advice for best practices that apply to a solo entrepreneur or large-enterprise company.Before I delve...

QWiPS adds voice to social networks

Engagement in social networking is crucial but now with emerging technologies, more people will be able to use their own voice to share more intimately with their social networks, adding yet another personal dimension to online social networking.QWiPS is...

Search and Social Marketing Event: Chicago

Next month, the SES Conference & Expo will be held in Chicago next month. With beginner and advanced sessions, there's something for every one who wants to know more about search and social media tips. Early bird registration...

Flip flops aren’t just for politicians and summer: Netflix fits the shoes

With so many different ways to weaken a brand, Netflix has the corner market on diluting its brand and driving away customers due to a lack of listening and understanding.Let me count the reasons why customers are unhappy with...

Anonymous posts about a brand can really cost you

In the online world, many consumers rely on other people’s reviews before they make decisions. This is part of the benefit, or curse depending on what position is taken—of social media. Information is readily available but...

Kings of engagement: building Facebook Fan base to 89,000+ users in 4 months

When Ben Federman launched 1SaleADay.com back in mid 2007, he focused solely on building his customer base. With a strong customer base and the best pricing for product on the market, Ben decided it was time to engage these...

NBC announces Super Bowl ad rates

Just a few short weeks since the Super Bowl aired this year, NBC is already discussing ad rates for next year's big advertising and sporting event. NBC is reportedly "testing whether it can command as much as...

SeaWorld begins in-water training with orcas one year after brutal attack

One year after the tragedy at SeaWorld in Orlando, FL during a live performance in which orca whale trainer Dawn Brancheau was killed, SeaWorld announces that in-tank orca training will resume with additional safety precautions in place.SeaWorld emphasized...

Panel discusses internet giant Facebook upcoming IPO

QR code technique snafu

QR code helpful advice

QWiPS adds voice to social networks

Search and Social Marketing Event: Chicago

Flip flops aren’t just for politicians and summer: Netflix fits the shoes

Anonymous posts about a brand can really cost you

Kings of engagement: building Facebook Fan base to 89,000+ users in 4 months

NBC announces Super Bowl ad rates

SeaWorld begins in-water training with orcas one year after brutal attack

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