Is Pepsi committing brand suicide with new ad campaign?
What were the marketing execs thinking at Pepsi when they approved the new Pepsi ads? These suicide-themed ads are sure to be a very controversial subject.
Ads that are attention-getting are very effective but the whole purpose of advertising is to generate sales. That said, how is alienating a large group of people affected by suicide going to generate sales? Suicide affects so many families and Pepsi is gambling with the loss of trust of its brand as well as its market share.
The advertising message board is filling up quickly in reaction to the announcement of the new campaign.
For more info: Check out Advertising Age article.
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