Spring Break is over and students are back in full force – let the homestretch begin!
Emerson College professor, Julie Lellis, has an exciting project lined up for her public relations classes. Students will have the opportunity to devise a mini-plan for a client, outlining potential PR strategies and tactics.
March Communications has been selected as a “client” for this particular project. My colleague, Liz Swenton, spoke in Professor Lellis’ classes, providing students with an overview of March and a specific goal we’d like to achieve, which is obtaining greater visibility within the media.
Next week, students will each be assigned to a client, and will have a month to compile a mini-plan. A Q&A discussion board will also be created, allowing students to ask clients questions as the semester carries on.
Students will be graded individually on the ability to:
• Effectively define a client problem
• Explore the goals and objectives for a potential public relations plan
• Articulate effective strategy options that would combine traditional and non-traditional media options.
Other clients include:
• Fawn Heart Cronin Personal Training
• Jumpstart
• Lovehue.com
• Winslow Management
We’re excited to be part of a stimulating, hands-on project, allowing Emerson students to experience tactical public relations. I’m personally looking forward to seeing the final mini-plans, as they may spark some great ideas for March’s internal PR.
Comments
Thanks for mentioning us. We're thrilled to be working with March and all of our other clients! These experiences help our students grow and invigorate classroom discussion on current public relations trends and new ideas.
Thanks for mentioning us. We're thrilled to be working with March and all of our other clients! These experiences help our students grow and invigorate classroom discussion on current public relations trends and new ideas.
We're very excited to help out!
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