For Dan Kaplan and partner Eric Kronthal of periscopeUP, search engine optimization is just part of the equation for a successful website.
"Search engine optimization is just the beginning,” says Dan Kaplan, co-founder of the website optimization firm. "But is your website helping you to reach your business goals? What do visitors do once they get to your site? Are they picking up the phone? We think what most companies and websites really need is to generate leads, day in and day out.”
While the Baltimore SEO company focuses on utilizing that approach for a client base that seems to be expanding exponentially, Kaplan says the real value they bring to clients is in their ability to optimize website content for search engines AND for people. “We put more leads into the pipeline, and we configure websites to be more effective at converting those leads into sales.”
How effective is the periscopeUP approach? Type “SEO Baltimore” into a Google search and you’ll find their company high on the list of 1.2 million results. The approach works just as well for their client FMI, a silicon component manufacturer. (Try Googling “medical silicone.”) And when you search for "historical research company,” you’ll find their client "History Associates" way up on the search results as well.
Kaplan and Kronthal know that getting leads through Google is just half the job. They see their mission to convert those leads into sales as just as important as getting the leads in the first place, and they offer even non-clients a hint about their methods in their presentation "Top 10 Mistakes Business Owners Make With Their Website."
Each month, Kaplan and Kronthal meet with each client to review each site’s statistics, find areas of improvement, and check in on the success of their campaigns.
With monthly costs (all contracts are month-to-month only) for their service ranging from $1,250 to $2,500 or more – depending on the complexity of the client’s needs – the periscopeUP team offers a free consultation on their website, with advice to website owners on how to generate more leads and ultimately, more sales.
“It starts with making more effective websites for our clients,” says Kronthal. “But what they're really interested in is making money.”
Dan Kaplan explores the Top 10 Mistakes Business Owners and CEOs Make.
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