San Jose marketing budget Articles, San Jose marketing budget News

3 Lessons for the Marketer from Grey's Anatomy

“I’d rather be watching Grey’s Anatomy.” Is that available on a bumper sticker? If so, I’d like one for my car,...

Federal branding--is your brand unique?

We’ve been focusing on a favorite topic of mine—branding for government contractors. I’ll be the first to tell you that revenue...

Branding in the federal sector

Building or maintaining a strong brand should be an important short and long term revenue goal for your company. Especially in a recession. But for...

Recession marketing mandate: Build brand loyalty

Customer loyalty is a casualty of the recession. Buyers, including your customers, are aggressively hunting to spend only on what appears to be the...

The best way to build brand loyalty

As discussed recently, brand loyalty is another consequence of this recession. From grocery stores to enterprise solutions, buyers are tenuous with...

Brand loyalty, another recession marketing consequence

Unless you’re selling to stimulus-spending infused federal agencies, your customers are probably spending less this year. (If you are selling...

SEO to rise amid other search spending

Search is fundamental to customer acquisition. And search engine optimization (SEO) is projected to grow consistently, according to eMarketer&rsquo...