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Researching tactics: Up-to-date public relations advice that works

Forget purchasing outdated PR industry books -- this is an industry that is shifting and moving every minute! As part of a multi-week series, we show you where to look for the most up-to-date tip sheets to get your brand the media attention it deserves.

Cision, a public relations industry leader, now offers resources such as white papers, case studies and webinar recordings to catch you up should you be behind on that whole "social networking thing."

Gain insight and identify PR best practices on a wide range of PR and media relations topics. Take advantage of Cision experts to get practical ideas to increase the impact of your PR programs.

Check out their resources section, their recession survival guide tip sheets (topics include 10 Ideas for Making Your PR Dollars Count and Showing Your Boss How PR Pays for Itself), and their white papers which include blog guides, advice on podcasting and more!

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NY Marketing and PR Examiner

Anna De Souza has worked in public relations for an eclectic list of clients ranging from fashion to travel and celebrity to magazines. This...

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