Marketing & PR

Most recent

How to avoid expensive lessons in web video ROI
Got a camera? You can produce your own corporate video, and lots of companies are. Before you invest a whole lot of effort tilting at windmills, though, you may want to consider a couple of conversations I had this past...
Read more
Serving up marketing at Dr. Dawg and 10 quality content Facebook tips
David Ross, also known as “The Doctor” and co-owner of Dr. Dawg in Glendale, WI, has vibrant, mouth-watering images of hot dogs on his Facebook page by design. “We felt that we needed good quality...
Read more
Why the Obama campaign is having trouble coming up with a slogan
While the effect of a bad slogan can be devastating, the value of a good one is often overstated.In the 1980s, when the primary target audience for desktop computers -- conformist business executives -- saw them as threatening and subversive, Apple...
Read more

New jcpenney ads with Ellen DeGeneres receives high marks at Oscars
by Stacy Schilling
Ellen DeGeneres is frustrated that the customer service rep is giving her a difficult time for not having a receipt.
See the photos
8 photos
Bad Brand Names
by Bruce Goldman
A little foresight can prevent brand names like these.
See the photos
14 photos
America’s favorite store jcpenney receives brand do–over
by Stacy Schilling
The jcpenney brand has a completely new identity as the name has been changed from “jcpenney” to “jcp”.
See the photos
9 photos
Walmart.com pop–up stores are tested in two Southern California stores
by Stacy Schilling
Attention Walmart shoppers, there are two pop–up stores located in Southern California this holiday season.
See the photos
7 photos

Slideshow: Lady Gaga made Twitter history with 25 million followers.

See 50 pics of Mother Monster
Mayor Bloomberg plans on banning sugary drinks over 16 ounces.

$200 fine for a slushie?
Slideshow: Dita Von Teese has put burlesque back into the mainstream.

See pics of the sexy vixen
Several gruesome zombie-like incidents have been reported.

Is this a zombie apocalypse?
Slideshow: See the wonders of the most beautiful places on Earth.

See 50 breathtaking photos
Slideshow: Marilyn still makes an impact 50 years after her death.

See why she's still hot
Hurricane season has officially begun in the Mid-Atlantic.

What we can expect this year
Slideshow: These hot ladies are good at being bad.

See the top female movie villains