The conversation since the start of the year has been the economy and how businesses are going to make it through 2009. Well, more than half the year is over and there has been approximately a 7% decline in luxury consumer items while the anticipation for the remaining part of 2009 is worse than the first part. There are so many factors beyond our reach, it’s difficult for anyone to make solid, and consistent plans for a year such as this one. However, with proper planning, small businesses can weather the storm. To learn how to get the most out of your marketing dollars, continue reading.
Pay per click advertising still seems to be a decent marketing strategy; however, the expense is slightly higher than other Internet marketing strategies such as search engine optimization.
For better results – less cost and better ROI, SEO takes longer than PPC, but the results are usually better. Make sure you check the references of the firms you call, because there are many firms that claim they can deliver results, when in fact, that is not the case.
With the rise of smart phones and people using the Internet portably, mobile site are necessary.
It doesn’t matter the type of business you have, if you are a restaurant located in Manhattan, make sure you have a page on www.menupages.com, accept reservations through www.opentable.com, and are listed under local listings such as Google Maps, Yahoo Maps, and Yahoo Local and Google Local searches because you want your business to come up as a top local listing when someone searches for whatever kind of cuisine you serve in the local market.
Viral marketing is a great way to enhance search engine rankings. www.Youtube.com is the second largest search engine. Post viral videos and increase traffic back to your site.
Press release distribution centers and article content directories help with generating more traffic back to your website. Both portals allow publishers to publish a signature file, with your name, contact information, and link to website (which also helps with search engine rankings).
Using social media websites and networking sites have changed the way that business is conducted on the Internet. It has revolutionized the way that businesses communicate with their audiences and the way that businesses brand themselves. www.twitter.com and www.facebook.com seem to be the two hottest websites out there right now. Twitter and Facebook have applications that could be integrated with one another to help increase traffic. While putting together your marketing plan, investigate the various strategies that could help take your business to the next level. For more information on putting together a strong marketing plan, contact me at KM@Marquet-communications.com.
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