Vanessa Hudgens and Zac Efron
Photo: Erik Kabik
For the past few days, movie industry delegates have been inspecting new digital projectors, examining new popcorn and snack services, pouring over cell phone ticket-delivery systems and excitedly discussing the bigger, expanded rollout of 3-D films headed for theaters this year. It’s the behind-the-scenes part of the film business that makes the real profit for theater owners above and beyond the blockbuster box office receipts they ship back to Hollywood studios.
But the nuts and bolts of the trade show are all forgotten tonight, and the spotlights turn away from convention exhibit booths and meetings about sound systems, light levels and advertising sales in cinemas in favor of the true glitz and glamour of celluloid showbiz. More than 5,000 visitors from 50 countries have been attending the annual ShoWest gathering.
The 2010 ShoWest convention concludes this evening at Bally’s and Paris with the final night awards banquet, and the stars are all here for the event. Sex and the City luminaries Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon arrived yesterday on the Strip, as did Vanessa Hudgens and boyfriend Zac Efron. The happy and cuddling couple went directly from their L.A.-to-Las Vegas private jet to Cirque du Soleil’s Mystere at Treasure Island. Zac was here at ShoWest when he won Breakthrough Performer of the Year 12 months ago.
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Robin Leach has been a journalist for more than 50 years and has spent the past decade giving readers the inside scoop on Las Vegas, the world’s premier platinum playground.
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