New York fitness instructor Sarina Jain, who last month celebrated both the tenth anniversary of her Masala Bhangra Workout program and her newly released seventh video program, The Masala Bhangra Workout...Hollywood Bollywood Style, has pacted with global nutrition company Nestlé's Mexican branch for high-visibility product placement throughout Latin America.
As part of the company's new "Flat Belly" promotion, Jain is pictured on 2. 6 million Nestlé's Fitness cereal boxes, to be distributed all over Latin America and packaged with a free DVD of the new Masala Bhangra Workout title.
"I went to Geneva to meet with Nestlé headquarters and they loved my workout," says Jain, whose Masala Bhangra Workout mixes the intensely rhythmic Punjabi bhangra folk music with Bollywood-style dance moves that also incorporate salsa and hip-hop. (Masala comes from the Hindi word for "spicy"--that is often used to describe typical Bollywood movies.) Jain says that the workout burns over 500 calories per session, and has taken it to numerous outlets like Fit TV's All Star Workout series.
"But it took some convincing," she continues. "I'm a self-made person and complete go-getter, and they loved my story as to why I do what I do today and loved the fact that I do everything on my own and successfully. This is a dream come true to me, and I'm proud to be part of the Nestlé's family. We have the same goal--to get people into shape and live longer lives!"
Jain adds that Nestlé's loved the workout--which she says burns approximately 500 calories per session--along with "the spice of Indian culture."
"They also loved the fact that it's fun to do, and they believe people are going to love it very much," she says.
As it says on the back of the new Nestlé's Fitness boxes, "Get a flat belly with Masala Bhangra." In conjunction with today's launch of the "Flat Belly" promotion, Jain will present a Masala Bhangra master class in Mexico City on June 5.
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