Wodka Vodka which touts the tag line “Escort quality, hooker pricing” has surprised vodka drinkers, and the industry with the success of their unorthodox approach. And now with the brand rolling out to 12 additional states, more customers can enjoy this great vodka at just a small hit to their wallet.
We are society that holds the often-time foolish notion that a higher price tag accompanied by eye-catching snazzy packaging equals a superior product. Over the last few years Wodka Vodka has called that notion to the carpet with a new business model: Premium vodka for a cheap price.
Wodka Vodka is set to roll out to 12 new stated: Alabama, Arizona, Arkansas, Indiana, Illinois, Iowa Louisiana, Mississippi, Ohio, Oklahoma, Tennessee and Texas.
Panache Beverage, which owns Wódka and Alibi, expressed it wants to focus on “growing their presence” while also “broadening their footprint within the nation’s centre.”
The premium vodka market was at a stand-still and stuck in a price fight at about $15 to $17 per bottle. When a few brand like Ciroc began charging more, it was all a smoke and mirror job.
Ciroc, a brand which was a step away from life spport, was revitalized by Sean “Diddy” Combs, who helped the brand grow its sales north of 500 percent in three years. Diddy, though, takes 50% of the $6.8 million in annual revenues. Today, Ciroc sells for $29 for 750 ml compared to $22 for Ketel One. Is Diddy’s name worth an extra $7.00?
Wodka is part of a new wave of cheap, premium vodkas looking to take a bite out of the market, and with consumers getting smarter about what they are drinking, it is doing just that.
Wodka received a Gold Medal (Exceptional rating) at Tastings.com a review website for spirits.
Check out the below list for 5 great vodka recipes.