Wodka Vodka which touts the tag line “Escort quality, hooker pricing” has surprised vodka drinkers, and the industry with the success of their unorthodox approach. And now with the brand rolling out to 12 additional states, more customers can enjoy this great vodka at just a small hit to their wallet.
We are society that holds the often-time foolish notion that a higher price tag accompanied by eye-catching snazzy packaging equals a superior product. Over the last few years Wodka Vodka has called that notion to the carpet with a new business model: Premium vodka for a cheap price.
Wodka Vodka is set to roll out to 12 new stated: Alabama, Arizona, Arkansas, Indiana, Illinois, Iowa Louisiana, Mississippi, Ohio, Oklahoma, Tennessee and Texas.
Panache Beverage, which owns Wódka and Alibi, expressed it wants to focus on “growing their presence” while also “broadening their footprint within the nation’s centre.”
The premium vodka market was at a stand-still and stuck in a price fight at about $15 to $17 per bottle. When a few brand like Ciroc began charging more, it was all a smoke and mirror job.
Ciroc, a brand which was a step away from life spport, was revitalized by Sean “Diddy” Combs, who helped the brand grow its sales north of 500 percent in three years. Diddy, though, takes 50% of the $6.8 million in annual revenues. Today, Ciroc sells for $29 for 750 ml compared to $22 for Ketel One. Is Diddy’s name worth an extra $7.00?
Wodka is part of a new wave of cheap, premium vodkas looking to take a bite out of the market, and with consumers getting smarter about what they are drinking, it is doing just that.
Wodka received a Gold Medal (Exceptional rating) at Tastings.com a review website for spirits.
Check out the below list for 5 great vodka recipes.
1 1/2 oz Gin
1 1/2 oz Dubonnet Rouge
1 dash Angostura bitters
Pour a dash of angostura bitters into the bottom of the glass. Add gin and Dubonnet. Stir.
1 small Pineapple
2 oz Vodka
2 tblsp Honey
a knife get some of the pulp of the pineapple. In a blender mix the pulp, vodka some ice and the honey. Pour the drink inside the pineapple again (without the ice) and put the top back again, do a small hole in the top and serve with a straw.
Arctic Fish Cocktail
1/3 part Vodka
1/3 part Grape soda, Surge
1/3 part Orange juice
lots Ice cubes
1 dash Candy fish
Fill glass with ice and fish, add vodka, grape soda and orange juice.
Summer Splash cocktail
1 oz Lemon vodka
1 oz Melon liqueur
1 oz Triple sec
3 oz Fruit punch
Mix together in shaker, pour into glass over ice. Lime juice can be added to taste. Makes 2 drinks.
1 oz vodka
1/2 oz Creme de Almond
1 1/2 oz Sweet and sour
1/2 oz Triple sec
1 1/2 oz Orange juice
1/2 oz 151 proof rum
Shake all ingredients (except 151 proof rum) with ice and strain into a collins glass over ice cubes. Float the 151 proof rum on top, add a cherry (if desired), and serve.