It is a real groaner, the name of the 2014 Western Asset Management Co. Rose Parade float: “So Close, yet Safari Away.” The design itself was a little more serious, with realistic animated gazelles, lions, elephants and giraffes.
The entry, designed by Michelle Lofthouse of Phoenix Decorating Company, won the Past Presidents Trophy for Most Creative Design & Use of Both Floral & Non-Floral Materials. It was chosen from five concepts by the employees of Western Asset, who were then asked to suggest the name. The delicious little pun, “So Close, yet Safari Away,” was the winner. Employees also help with decorating the float.
The float reflected the “Dreams Come True” theme of the 2014 Tournament of Roses by celebrating the “spirit and the opportunity to dream through adventure, natural wonder, and exploration.”
Details on the float can be found with the six photos in the list attached to this article.
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