The cutting-edge technology, social networking phenomenon and the adoption of smartphone devices has transformed how shoppers research products or services. To tackle the challenges for retailers Vend retail courses highlighted in a blog post the most effective strategies to implement in order to attract more customers and increase your brand’s visibility online for the retail industry.
Customers today have unlimited access to information at their fingertips and are learning a variety of ways to selectively choose products carefully based on what they find about retailers. This industry like many others have the opportunity to utilize all of the available resources available (social channels, mobile, and digital wallets) to make logical choices to help clients with their business end of things.
According to the Vend, they emphasized five stories that retail merchants can consider using during the day-to-day operations. They are the following: mirror, mirror on the wall..., which retailers are doing loyalty right, the new shopper, social networks drive 7.7 percent of visits to retail websites, and 101 must-read prepared foods shopper insights.
Each story highlighted presents a cost-effective business plan that can work for you. In the first story, the rise of online banking comes as no surprise and the usage of mobile payments continues to surge. From the digital wallet providers PayPal is by far the preferred institution.
Retail businesses, stores, and small merchants can develop rewards or loyalty programs to maintain a long term relationship with existing or new customers. Carrying out such programs helps retain and tailor the shopping habits to a certain group of clients who enjoy shopping that is painless on-the-go.
In the third story, a consumers will use a combination of an online website and visit traditional retail store to make a sound purchasing decision. Retailers should monitor closely followers of their brand and document the stories customers have recorded about their services.
This helps maximize a greater number of leads and allows for future changes to be made to improve customer satisfaction. It is of great importance to present your business as authentic and to stay original for the presentation of the brand.
As social media cements itself in people’s daily lives, the need to make for good content becomes the quintessential chore to do. According to the analysis, social networks increase visits to retail websites. So each retail brand must create an identity for themselves and make a differentiating decision from the competition so they can achieve maximum exposure.
Last but not least the 101 recommendations to make formidable food presentations is another insightful piece of content. It is a well put together list of suggestions yet every grocer will do these things differently. It be probably advisable to change things up a bit and be creative with food sampling every other week to keep your customers happy and constantly surprised.
We now know a few insightful strategies retail merchants can put into practice and generate attention. Post good quality content and shoot for an organic reach. Leave behind the boring old sales pitch that has no relevance online because of the new consumer attitudes. Everything revolves around telling a good story. So what is your story? What makes you unique? Go ahead and let your creativity shine via the online social channels.