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Twitter campaign #MyNYPD Epic Fail or Epic Win?

NYPD fails at social media
NYPD fails at social media
via twitter user @Newyorkist

The New York Police Department learned that their unstoppable force is no match for the Internet’s uncontrollable force. On Tuesday the NYPD tried to start a new Twitter campaign called #MyNYPD. By social media standards they were very successful.

The hashtag #MyNYPD was trending at the top spot by late Tuesday, replacing #HappyEarthDay on Earth Day. The pictures people were tweeting, however, were not what the NYPD had intended.

In the words of the great Ron Burgundy, “Boy, that escalated quickly.”

Instead of showing citizens being chummy with their local beat cop, as the NYPD intended, Twitter started blowing up with photographs depicting police brutality tagged with #MyNYPD. It’s not the hashtag New York wanted, but it’s the hashtag that New York needed.

For the NYPD this was a fail of epic proportions. For the people, this is a win. The Internet is one of the few places left where you are free to expose corrupt police without immediate backlash. Their batons and tear gas just don’t travel very well through the Intertubes of bits and bytes.

Now, the only thing the NYPD can do is quietly hope that it all blows over soon. Let’s not allow that to happen.

The best thing the public can do now is continue and expand this Twitter campaign. We need #MyLAPD #MySLMPD #MyAPD etc.

Here, we’ll get you started.

MySLMPD Screenshot by Meric Ackerman via video by KSDK News


In March of 2014 St. Louis Police beat a mentally disabled man that they were called to help. The family of Mario Crump called 911 to help control the mentally ill man when he started acting erratically. Police came and applied force to the situation, which is all they seem to know how to do in the 21st Century.

The man who needed help from our civil servants is now facing charges of resisting arrest, though no one can seem to explain what he was being arrested for. This is an example of police thinking that everyone needs to follow their orders regardless of the situation instead of just showing up to help as is their supposed job description.

MyAPD Screenshot by Meric Ackerman via Video by Greg Sorber of the Albuquerque Journal


Albuquerque, New Mexico has become a hotbed for police brutality lately, and the citizens have been uniting against the Albuquerque Police Department in retaliation. Marches and protests have sprung up to denounce the murder of a homeless man and scores of bodies that have been piling up due to the actions of the APD.

Even the U.S. Department of Justice recently determined that APD repeatedly violated the Fourth Amendment through its “pattern or practice of use of excessive force, including deadly force.” Though, aside from making “recommendations” the federal government will do little to alleviate the problem.

MyLAPD via


In Los Angeles we have a well known problem with over-reaching police. It’s surprising this Twitter campaign hasn’t already been started by the public for Los Angeles. Oh, it has.

LAPD’s abuses of power have been well documented, though not pushed into the public eye nearly enough. There was a famous manhunt for an ex-cop turned vigilante who was executing LA cops a couple years ago. During the pursuit L.A. cops were so jumpy they fired on anything and everyone.

Eight police involved in the assault on a blue truck driven by two asian women were given desk jobs until being determined to be at fault. Given that they were looking for a grey truck driven by a large black man, the investigation into their conduct should not have taken very long.

A year later, now that fault has been assigned, they will most likely receive some “training” and be set loose, back on the streets.

MyMoorePD Screenshot by Meric Ackerman via released cell phone video by Nair Rodriguez


In Moore, Oklahoma police killed a man who was trying to comfort his wife. After a spat in a movie theatre between a mother and daughter, the mother stormed outside to blow off steam. Her husband followed to calm her down when police intervened.

They apparently thought the man was a danger to his wife and tackled him to the ground. Because police are encouraged to act first and think later, they proceeded to beat him until he could no longer survive his injuries before asking what was going on.

Situations like these happen every day in cities all over the country. The mainstream media ignores them for the most part. Maybe Twitter can help put an end to this gestapo-like behavior that police departments have been free to wield for so long.