The New York Police Department learned that their unstoppable force is no match for the Internet’s uncontrollable force. On Tuesday the NYPD tried to start a new Twitter campaign called #MyNYPD. By social media standards they were very successful.
In the words of the great Ron Burgundy, “Boy, that escalated quickly.”
Instead of showing citizens being chummy with their local beat cop, as the NYPD intended, Twitter started blowing up with photographs depicting police brutality tagged with #MyNYPD. It’s not the hashtag New York wanted, but it’s the hashtag that New York needed.
For the NYPD this was a fail of epic proportions. For the people, this is a win. The Internet is one of the few places left where you are free to expose corrupt police without immediate backlash. Their batons and tear gas just don’t travel very well through the Intertubes of bits and bytes.
Now, the only thing the NYPD can do is quietly hope that it all blows over soon. Let’s not allow that to happen.
The best thing the public can do now is continue and expand this Twitter campaign. We need #MyLAPD #MySLMPD #MyAPD etc.
Here, we’ll get you started.