When it comes to motorsports, no division of the sport earns more dollars than NASCAR. And other than the association itself, the drivers take in the most profits from an individual standpoint.
The list includes the winningest active driver in NASCAR along with a driver who has the most championships of any active driver. In fact, the top four drivers have a combined 12 NASCAR Sprint Cup championships between them. Yet, the top driver on the list doesn’t have a Cup title to his name.
Ah, but their name is what makes the difference. It pays to be popular because the number one and number seven drivers on the list make more money off the track than on and both of them will be vying this year to be the most popular driver. Those two drivers are mostly known by one name. No, it’s not ‘money’ … but maybe it should be. In fact, every driver on the list has a nickname.
By the way, Forbes has a list from last year for the world’s top money earners in sports that doesn’t contain any NASCAR driver in the Top 20.
Here’s the list seven through one.
Additional sources: NASCAR