White said the media pays more attention to her than Brock Lesnar, previously known as the media champ of the UFC.
"No, she blows him out of the water," White said of the media attention Rousey receives, as compared to Lesnar. "No fighter who has ever fought for the UFC has received as much attention as she has, it's a fact. Honestly, going into this thing, I didn't know that would happen. I didn't think HBO and TIME Magazine and all these other outlets that never come to us, would. I didn't see that happening. And if they did, I didn't think it was going to be positive. I thought it was going to be freak show. Nobody pulled the freak show card, nobody has really smashed the main event on this card and it's been pretty cool."
Rousey is set to make history by fighting Liz Carmouche in the first ever all-female UFC bout, as she headlines the UFC 157 main event on Feb. 23 in Anaheim, Calif.
Rousey doesn't need to do much to stir the media into a frenzy, as her breathtaking good looks are more than enough to back up her superb fighting skills.
But what happens if she suffers a wardrobe malfunction at UFC 157? It would definitely go viral on the Internet and cause a frenzy among MMA fan-boys around the world. However, the UFC wants Rousey vs Carmouche to be a professional fight, and not a spectacle.
Here's a look at five ways Rousey can avoid suffering a wardrobe malfunction at UFC 157.