Top brands in customer care on Twitter and Facebook

LBC aims to be the total solutions provider of choice professionally and technologically equipped to serve Filipino families and businesses entities across the globe. Welcome to JetBlue’s online info booth! If you have concerns or complaints that require response, please contact http://jetblue.com/speakup  or 1-800-JETBLUEThe following images are screenshots of the top five performing customer care brands on Twitter and Facebook. The top five brands on both social networks provides valuable insight what it means to be socially devoted and active in the social networking business. View the list »
Man in black suit showing a tablet pc displaying social media chart.

Social Media newsletter

Social Media Care is a new customer service channel evolving in the social networking world. Brands in 2013 have to integrate a socially devoted strategy or policy for their efforts to effectively promote products or services. A recent report by Social Media Analytics Digital Company, Socialbakers, revealed the top list of brands who scored superbly addressing concerns of clients.

Advertisement

The analysis looked at specific brands response time for the last quarter of 2012 between October to December. Recognizable companies in the service industry like Telecom, Airlines, and Finance saw significant improvement and jump in responding to customer questions. Brands previously on Facebook pages answered within 21 hours, which now have cut down their time to answer in 13.7 hours.

Twitter brands in general have a better response time, yet in this report their turnaround time went from 5.6 hours to 6 hours. Facebook has always introduced a wide range of products (Graph Search, Timeline, Newsfeed, etc) and brands have recognized that its a channel that has to be exploited to be socially relevant in their industries especially.

List of Brands (Socialbakers excerpt) that excelled in Social Media Care:

  • Telecom, Airlines, and Finance are the fastest responding industries.
  • JetBlue Airways and American Airlines are the fastest responding airlines on Twitter.
  • Mobile operator Claro is the most Socially Devoted brand on Facebook and responds on average in 31 minutes!
  • Fashion brands Trendyol, Next, and online stores like Boohoo.com and LaFraise.com are among the fastest responding retail brands.
  • Since Banco de Costarico answered every questioned received on Facebook, they’ve earned a 100% Response Rate!
View the list
  • The following images are screenshots of the top five performing customer care brands on Twitter and Facebook. The top five brands on both social networks provides valuable insight what it means to be socially devoted and active in the social networking business. 
  • Welcome to JetBlue’s online info booth! If you have concerns or complaints that require response, please contact http://jetblue.com/speakup  or 1-800-JETBLUE
  • LBC aims to be the total solutions provider of choice professionally and technologically equipped to serve Filipino families and businesses entities across the globe. 
  • Mobinil, the leading mobile service provider in Egypt, providing state-of-the-art telecommunication technology, best quality service for our customers, the most favourable work environment for our employees, top value for our shareholders and proudly contributing to the development of our community.
  • The leading mobile service provider in Egypt. We are on twitter because we wanna hear what you have to say about everything that's going on!
  • Is a major Spanish mobile phone operator owned by Telefónica S.A.. It operates in Spain and in many Latin American countries. The Movistar name has been in use in Spain since the launch of GSM services in 1995.
  • As in Spain, the Movistar label is a platform for promoting new musical talents. It provides an internet portal where musicians from any Latin American country can post their songs, videos and photographs, and can even create their own blogs.
  • The excellent response to this initiative by young people has encouraged Movistar to launch the label in 12 countries: it is already active in Argentina, Colombia and Chile, and will shortly open in Mexico.
  • Trendyol.com the most sought-after brands and designers, in March 2010, set out the aim of making accessible to everyone. A pioneer in fashion since its inception, with the mission to support designers in this direction a lot of Turkish Turkish designer was the first site to offer their products for sale on the Internet.
View the list

, Minneapolis Social Media Examiner

Anthony's mission is to become a world-class New Digital Media Journalist. He wants to enhance innovative ideas with new technologies, and fuse multi-cultural ideas into a unique digital storytelling.

Advertisement

Today's top buzz...