Jones is comfortable being hated, even though he's the youngest champion in UFC history.
"Maybe I'm just getting more comfortable in my own skin, realizing that I'm trying to do things right and that some people are going to love it and some people are going to hate it," Jones told USA TODAY Sports and MMAjunkie.com.
"To be honest with you — and I know this might be controversial and it may get me a lot of backlash — my haters come across as the dumbest people ever. None of them have a real reason not to like me. 'Oh, you're too tall.' 'I don't like you.' Or, 'You're this or that.' None of them come up with anything good or concrete, so I just find them funny."
Some don't like Jones because he comes across sometimes as a bit fake. Jones doesn't mind that analysis because he admits he plays many different characters.
"I am fake," Jones says. "I think everyone is fake, to an extent. I have many different sides to me. I can be rude. I can be funny. I can be goofy. I can be cocky at times. I swear I have split personalities. So no one is going to understand me. I'm not meant to be understood.
"You can show up to an arena in a terrible mood, and then when you get the camera and the lights and the fans there, you've got to wake up. You've got to smile. Even if you're not in the mood to be happy or whatnot, you've just got to put it on. So that's what I mean when I say I am fake. You've got to put it on when it's time to put it on. There are just so many different sides to people."
Jones is set to fight Alexander Gustafsson in the main event of UFC 165.
"I'm just me," Jones says. "I wake up as many different people. But at the end of the day, I know that I love Christ. I love my family. I know I love mixed martial arts. I know I love my friends, and they're going to see different sides of me on different days.
"Maybe I appear to be fake, but it's not really my job to try to be one person. I need to be who I am, and that's many different characters."
Jones was once a beloved figure, before he turned heel in 2011. In his honor, here's a look at the top five best heel turns in WMMA history.