If you prefer your natural beauty products, you’re probably familiar with tarte cosmetics, a brand whose slogan is “high-performance” naturals. With an eye toward eliminating problematic ingredients like parabens, mineral oil, sodium lauryl sulfate, phthalates, triclosan, gluten, synthetic fragrances and other chemicals, tarte relies on innovative natural components like Amazonian clay and maracuja oil to create long-wearing, beautiful makeup that doesn’t just look good but helps improve the condition of your skin too.
Started in 1999 by CEO Maureen Kelly, tarte loads their products with vitamins, minerals, essential oils, and superfruit and plant extracts so they have long-term skincare benefits. But the brand also delivers makeup formulas that perform with complexion and color products that are budge-proof, waterproof, and sweat-proof, so you never have to worry about how your makeup looks. And if that’s not enough, tarte also boasts cruelty-free products and eco-chic packaging that can often be recycled to help the environment, which means you can actually feel good about using the brand.
Because tarte has such an impressive range of products, including everything from foundation and concealer to lipsticks and eyeliners, it may be tough to know where to start if you’ve never tried the brand. Here are six tarte products that can definitely serve as an ideal introduction to the range.
tarte Amazonian Clay 12-Hour Blush
There's a reason why tarte's Amazonian Clay 12-Hour Blushes are a best seller for the brand and Allure Best in Beauty award winner. Formulated with clay harvested from the banks of the Amazon River, these cheek colors are highly pigmented and seriously long-wearing -- tarte promises 12-hour wear! They're available in 17 colors, but the Exposed shade is a neutral color that works on all skin tones. $26 at Sephora.
tarte Maracuja Creaseless Concealer
Whether you've got blemishes, redness, hyperpigmentation, or dark circles under your eyes, tarte's Maracuja Creaseless Concealer can hide all of them and help promote healthy skin. That's because the formula is infused with maracuja oil, which helps improve skin texture, tone, and moisture content. It's also a full coverage, waterproof concealer that doesn't crease or flake and is available in 8 shades. $24 at Sephora.
tarte BB Tinted Treatment 12-Hour Primer SPF30
If you're looking for a multi-tasking product, tarte's BB Tinted Treatment Primer may be your new best friend. A primer, moisturizer, light foundation, anti-aging treatment and sunscreen all in one, it can save you several steps in the morning. Use it under your favorite foundation as a primer for extra coverage or all on its own with just a little concealer. It's available in 5 shades to work with most skin tones. $34 at Sephora.
tarte Lights, Camera, Lashes Mascara
If you're in the market for a mascara that does it all, try tarte's Lights, Camera, Lashes. The formula lengthens, curls, volumizes, and conditions lashes, and is clinically proven to increase the appearance of lash volume by 424% for bold, dramatic lashes. $19 at Sephora.
tarte LipSurgence Lip Tint
Lip stains are usually drying, but tarte has developed a formula that actually increases your lips' moisture content. The LipSurgence Lip Tints deliver a natural looking flush to the lips that lasts all day. They're available in 7 shades, ranging from bright pink to classic red. $24 at Sephora.
tarte Amazonian Clay Matte Bronzer
When you want to add a sun-kissed glow to your complexion, tarte's Amazonian Clay Matte Bronzer is the perfect option. The shimmer-free bronzer doesn't emphasize pores or fine lines, and works for all over bronzing or contouring. Infused with Amazonian clay, the formula is also fragrance- and talc-free so it's ideal for sensitive skin. And it's waterproof to boot! The Park Avenue Princess shade doesn't have any orange undertones either, so it works for most skin tones. $29 at Sephora.