If you prefer your natural beauty products, you’re probably familiar with tarte cosmetics, a brand whose slogan is “high-performance” naturals. With an eye toward eliminating problematic ingredients like parabens, mineral oil, sodium lauryl sulfate, phthalates, triclosan, gluten, synthetic fragrances and other chemicals, tarte relies on innovative natural components like Amazonian clay and maracuja oil to create long-wearing, beautiful makeup that doesn’t just look good but helps improve the condition of your skin too.
Started in 1999 by CEO Maureen Kelly, tarte loads their products with vitamins, minerals, essential oils, and superfruit and plant extracts so they have long-term skincare benefits. But the brand also delivers makeup formulas that perform with complexion and color products that are budge-proof, waterproof, and sweat-proof, so you never have to worry about how your makeup looks. And if that’s not enough, tarte also boasts cruelty-free products and eco-chic packaging that can often be recycled to help the environment, which means you can actually feel good about using the brand.
Because tarte has such an impressive range of products, including everything from foundation and concealer to lipsticks and eyeliners, it may be tough to know where to start if you’ve never tried the brand. Here are six tarte products that can definitely serve as an ideal introduction to the range.