Founded in 2008, IT Cosmetics is a relative newcomer to the beauty world, but in the past few years, it has made a name for itself with innovative color cosmetics. With a line that ranges from face products like concealers and foundations to lipsticks, mascara, eye shadows, and cheek stains, the brand offers all the products necessary to do a full face.
The brand’s founder, Jamie Kern Lima, was inspired to create the brand due to her own issues with rosacea. In search of products that would hide her redness without creasing, cracking or making her look older, she couldn’t find a brand that fulfilled her needs so she consulted with plastic surgeons to develop her own line of clinically-proven products with anti-aging ingredients. That why IT Cosmetics’ makeup doesn’t just cover up redness, blemishes, and other imperfections – it helps nourish the skin for long-term benefits as well.
If you’re not familiar with IT Cosmetics, you may be a little overwhelmed by the product line – with so many options, it’s tough to know where to start. Here are six IT Cosmetics product that can serve as an ideal introduction to the brand.
IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer
Perhaps IT Cosmetics' best known product, Bye Bye Under Eye is a full coverage concealer that can cover up dark circles in an instant. But it's not just for under the eyes -- this waterproof concealer can hide blemishes, age spots, and other imperfections. The moisturizing formula contains anti-aging ingredients like hydrolyzed collagen and vitamins C and K too. Available in four shades. $24 at IT Cosmetics.
Bye Bye Pores
IT Cosmetics' Bye Bye Pores is a micro finishing powder that's ideal for setting foundation and concealer. It contains hydrolyzed collagen to help minimize the appearance of fine lines, luxurious silk to help blur the look of pores, and vitamin K to help fade hyperpigmentation. Even better, it's chock full of antioxidants like vitamins A, C, and E to help protect your skin from free radical formula. Available in 1 translucent shade that works for most skin tones. $24 at IT Cosmetics.
IT Cosmetics YSBB Your Skin But Better CC Cream SPF50+
If you're looking for a multitasking face product, the IT Cosmetics YSBB Your Skin But Better CC Cream SPF50+ may be your new best friend. A full coverage foundation, anti-aging serum, dark spot corrector, pore minimizing primer, moisturizing day cream, and broad spectrum sunscreen all in one, this CC cream allows you to get your face done quickly in the morning. It doesn't just make your skin look better temporarily either -- with anti-aging ingredients like peptides, niacin, algae, vitamins A, C, B, and E, hyaluronic acid, and hydrolyzed collagen, it has long-term benefits too. Available in 5 shades. $38 at IT Cosmetics.
IT Cosmetics Naturally Pretty Matte Luxe Transforming Eyeshadow Palette
Every woman needs a versatile eye shadow palette in her makeup bag, and the IT Cosmetics Naturally Pretty Matte Luxe Transforming Eyeshadow Palette takes all the guesswork out of doing your eyes. With 14 matte eye shadows in a range of flattering natural colors, the palette also contains a transforming pearl shade that you can layer over any of the matte shadows to give them a luminous finish. The shadows contain peptides, hydrolyzed collagen, silk, and antioxidants, so they have anti-aging benefits too. $42 at IT Cosmetics.
IT Cosmetics Vitality Lip Flush
Adding a little color to your lips can instantly brighten your face, but traditional lipstick can have some issues, namely drying your lips or fading away as soon as you take a drink. The IT Cosmetics Vitality Lip Flush combine a lipstick, anti-aging lip conditioner, gloss and stain all in one product for lovely color, shine, and moisture. Plus, the color stains your lips so it lingers much longer than regular lipsticks. Chock full of good-for-you ingredients like vtamins A, C, E, acai, green Tea, and white Tea, it can improve the condition of your lips long-term too. Available in 4 shades. $20 at IT Cosmetics.
IT Cosmetics Airbrush Illuminizer
We all want a healthy glow, but many highlighting or illuminating products contain glitter that only accentuates pores, fine lines, and wrinkles. Not the IT Cosmetics Airbrush Illuminizer, though. This finely milled powder uses micronized light pigments to give you a lit-from-within glow that looks naturally radiant. With anti-aging ingredients like antioxidants, hydrolyzed collagen, and silk, it helps condition and protect your skin too. $24 at IT Cosmetics.