Founded in 2008, IT Cosmetics is a relative newcomer to the beauty world, but in the past few years, it has made a name for itself with innovative color cosmetics. With a line that ranges from face products like concealers and foundations to lipsticks, mascara, eye shadows, and cheek stains, the brand offers all the products necessary to do a full face.
The brand’s founder, Jamie Kern Lima, was inspired to create the brand due to her own issues with rosacea. In search of products that would hide her redness without creasing, cracking or making her look older, she couldn’t find a brand that fulfilled her needs so she consulted with plastic surgeons to develop her own line of clinically-proven products with anti-aging ingredients. That why IT Cosmetics’ makeup doesn’t just cover up redness, blemishes, and other imperfections – it helps nourish the skin for long-term benefits as well.
If you’re not familiar with IT Cosmetics, you may be a little overwhelmed by the product line – with so many options, it’s tough to know where to start. Here are six IT Cosmetics product that can serve as an ideal introduction to the brand.