CSN Bay Area Insider Kevin Kurz had been seeing Twitter updates from the San Jose Sharks that said "#theNextWave" and did what a good investigator does—sought clarification from the team. Monday, August 19 he reported a source saying "there will be tweaks to a couple of our jerseys" (yes, they said jerseys), while the black ones will remain.
(For those on a non-upgraded computer on the article at the link, the article may seem to end after the second paragraph. There is a lot of space between the introduction and the rest of his piece.)
This may not be a mere marketing ploy. He pointed out that the Sharks have worn black in the past three playoffs in part because they prefer their lighter feel. They are 14-5 in them over that span after a 7-0 record in 2013, and it is a safe bet that the material will be similar on the other two sweaters.
If that change resulted in just a couple points in the 2013 NHL standings both home and away, the Los Angeles Kings would have had to visit their Pacific Division rivals one more time than they played host, and the series might have gone the other way. It would be foolish for the Sharks not to take that into account in the new design.
That being said, Hasso Plattner did not become one of the 10 richest men in the world by passing up a money-making opportunity. Expect at least one tweak to the logo or sweater style to give it something of a new look.
Why not make those changes reflect the team's history and identity? With that in mind, there are five things they should make a priority in their design changes.