According to a Sept. 10 report from Cage Potato, there are 15 women signed to a Zuffa contract and the UFC women’s bantamweight division is quickly becoming one of the promotion’s most crowd-pleasing weight classes.
WMMA is in a much better place than it was two short years ago. These girls can really fight, but there's no denying that marketability has played a part in the sport's growth.
It's difficult for the staunch feminist portion of the WMMA fanbase to accept that many female fans relate more to the Felice Herrigs and Paige VanZants of the world than they do to the muscular, masculine-looking fighters.
In a perfect world, everyone would tune in immediately for the skill and talent that WMMA fighters possess. Unfortunately a good percentage of casual fans are going to tune in for the "good looks" and not just the talent.
Luckily, there are great promotions around such as the UFC and Invicta FC, giving fighter women of all varieties a chance to compete.
Part of what makes Invicta FC so great is that with an all-female card with a wide variety of female fighters, you have something for everyone.
The staunch feminist WMMA fan might be interested in tuning in because of a certain type of fighter who might not be appealing to the casual fan.
A good percentage of casual fans tune in to WMMA to watch the "girly" fighters such as Bec Hyatt, Felice Herrig and Paige VanZant, rather than the burly, tough girls that the staunch feminists might be attracted to.
Either way, both sets of fan bases are putting money into the sport by purchasing pay-per-views, event tickets and merchandise, which in turn creates more revenue for the fighters themselves.
The point is that it doesn't matter why people choose to tune in to a female fight. What matters is that they are paying to watch the event.