"Hey @ufc @danawhite can we pay the sponsor tax for one fight considering Reebok was allowed to do the same?" Americana MMA tweeted.
Americana MMA is one of the leading brands in MMA, and their willingness to jump into the UFC game proves that they are growing at a rapid pace.
However, it seems that the UFC's sponsor tax is keeping them from pushing full force into sponsoring fighters under their banner.
"The thing that hurt fighters the most, in my opinion, was the sponsor tax," a former UFC title contender was quoted saying in a recent MMA Sentinel report. "I went from one fight, before they brought in the rule, selling the space on the front of my shorts for $5,000. Then, six months later, when I went back to the same company for the same spot, because of the UFC fees they offered me $1,500.
"The sponsor tax really makes things difficult. If these lower card guys could get sponsored by an up and coming brand in California that has five different t shirts for sale it would be better. It’s better to get $1,000 off of an up and coming company; they get some promotion, the fighter gets some cash, and it’s a new sponsor in the mix; another company that could potentially build up and be able to afford the UFC sponsorship fees.
"The problem is, if you look at some of the companies that were around before, there were a lot of companies that couldn’t ever have sponsored a UFC fighter if the sponsorship tax was there in the first place. We wouldn’t have the big companies we have now. All of the companies that are still sponsoring fighters now have built that finance up because they didn’t have to pay those fees at the start. Now we’re effectively killing the whole MMA brand, the whole MMA community, because it’s very difficult for a business to get off the ground, because they can’t sponsor UFC fighters on TV."
Despite being out of the UFC for now, Americana MMA has a stacked roster of athletes in promotions ranging from Invicta FC to Bellator.
In honor of Americana MMA, here's a look at the top 10 best brand ambassadors in WMMA.