Just as Double Mint gum is two great tastes in one, the term “Dino Sore” conveys two separate ideas that combine to reduce the effectiveness of any organization.
"Dino" symbolizes the employees or management unwilling to try new ideas. They feel that what they have works already so why try to improve. Existing policy and procedure have worked for them in the past so they see no need for change. Instead of change as a road to improvement, they see it as an unnecessary risk.
"Sore" completes the dinosaur synonym. It represents the harm these individuals do to an organization's productivity, morale, or talent. Generation X and Generation Y have been taught from primary school through college to be creative and innovative. The lack of acceptance of the new ideas devalues the individuals in these generations. They forget dinosaurs are extinct.
During the many downsizings experienced in the Detroit area during the last 10 years, Dino-sores have consistently been at the top of the indispensable list. At EDS grey hair was predominant during their downsizing. As GM and Chrysler cut their ranks following their bankruptcies employees that were not proficient in new technology and work ethics were quick to fall.
Not updating procedures, equipment, or policies will cause an organization to loss a competitive edge. The
best talent in any field goes where resources and equipment are up-to-date and fresh ideas are welcomed
with analytical hope. Therefore most companies now work hard to keep up with the latest technology.
Dino sores are not easy to change. It will take constant work on your part. When they reject a new idea remind them of other successful new ideas you have had within your organization. If you cannot think of any feel free to remind them how the cell phone benefited communication, the microwave completely changed the food industry, and direct deposit has made payroll easier and more efficient.
Don't let an endangered species act derail you – Dino Sores need to become extinct.
This and many other new business terms are called Bizerms™ by Max Impact, a Rochester Hills, Mich., based internet site offering complimentary resources to business leaders, entrepreneurs, human resources professionals and trainers. Each Bizerm™ is a play on words designed to get people thinking about the real meaning of old terminology or to give a visual image of a more truthful business implication of situation. For more Bizerms™, click here.
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Additional Diversity Resources
- Culture Bridges are a look at the contents of the character within each of us. Information is contained on more than 20 different categories of culture.
- Cultural Faux Pas is an interesting quiz about marketing mistakes made by others.
- Culture Quizzes allow you to test your cultural IQ with fun and informative quizzes.
Diversity by the numbers
- “Three Cups of Tea”: One Man's Mission to Promote Peace... One School at a Time
- “35 Dumb Things Well-Intended People Say”: Surprising Things We Say That Widen the Diversity Gap.
- “50 Activities” for Promoting Communication and Understanding at Work: The Diversity Training Activity Book
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