The box office this summer is unpredictable and manipulative. The offerings from Tinseltown are chaotic, and great care taken to ensure films with messages dear to Hollywood's Looney Liberals dominate weekends with no competition. Three new films opened this weekend, and despite the added benefit of an extra day with the Labor Day holiday, still were not strong enough to shake up a mediocre Top Ten.
"One Direction: This is Us" a lame-brained hodgepodge documentary on the popular boy band scored the highest of the new flicks at the number two spot, but still only managed a paltry $18 million. Apparently the movie is a bit late as the popularity of the band is already beginning to wane. I guess they've had their Warhol fifteen.
"Instructions Not Included" was a surprise in the number five spot, while the incredibly banal "Getaway" just squeaked into the number ten slot with only $5.5 million.
"The World's End", simply the best comedy of the year, is off a major 31% in eighth position, earning only $18 million in two weeks of release. It deserves better. So encouraged by the Simon Pegg - Nick Frost comedy's failure that "This Is The End", one of the worse films made this year, is returning to theatres for a second run this weekend. Don't confuse these two films. One is hilarious, the other is excrement on celluloid.
Strongest showing of the holiday weekend is "We're The Millers". This comedy refuses to die and has amassed $113 million to date.
Opening this weekend is "Riddick" starring Vin Diesel. While the trailers for this film look impressive, the Philadelphia agency that controls the Pittsburgh market opted to screen this film out of town. Critics are not amused; and this generally signals a weak film. With nothing to battle it in the upcoming weekend, look for "Riddick" to clean house and capture the number one slot.