Mobile video is now an indispensable tool that real estate professionals use to flip those “for sale” signs to “sold.” Mobile video accounts for 53 percent of global internet traffic as data from Cisco has shown.
It is only about to get bigger. Cisco noted that 526 million devices and connections were added in 2013, with smartphones accounting for 77 percent of the total growth.
Moreover, mobile video is one of the most flexible technologies today, saving both home owners and real estate agents time and effort in searching for prospects and the right property.
“Reading is just harder to do when you are on the go, and this is a large value proposition for full-motion video and auto-created animations for listings,” said WellcomeMat founder Christian Sterner in an interview with Inman.
“There is something to be said for the flexibility of video — viewers can listen to the audio and/or watch the videos you provide. They do not have to consume their eyes and brains focusing on text, and for those reasons we think mobile video is going to win the day in real estate,” he explained.
Mobile video is also free, and should agents need to pay premium for subscriptions to geo-targeted or location-based video marketing programs, it wouldn’t put a dent on their wallets. It could definitely bring costs down for real estate agents, as it eliminates the need for face-to-face marketing. Agents no longer have to shell out cash every time they have to show people around a property.
For example, RealBiz Media, Inc. (OTCQB: RBIZ), a real estate technology leader, offers one of the lowest rates in the industry for hosting targeted local video listings for real estate agents and brokers.
One of its offerings, the Microvid App program, which syndicates video posts on top-ranking real estate sites like Zillow (NASDAQ: Z) and Realtor.com (NASDAQ: MOVE), costs only $10 monthly, allowing agents to widen their reach at an affordable cost. Compared with agents’ average marketing spend of $36,000, this definitely saves real estate agents a lot of money.